经济全球化背景下中国旅行社企业空间扩张模式的实证研究

【作者】 韩国圣；

【导师】 郑建瑜；

【作者基本信息】 上海师范大学 ， 人文地理学， 2004， 硕士

【摘要】 本文第一章通过研究世界旅行社业发展的现状与趋势探讨了经济全球化背景下中国旅行社业存在的问题与挑战，然后分析了经济全球化对中国旅行社业的各种影响，这样就从整体角度研究了中国旅行社业，为后文研究中国旅行社业的空间扩张奠定了基础。 第二章是中国旅行社业空间扩张的研究基础。首先通过对改革开放以来中国旅行社研究进展的综述发现，我国专家、学者及业界人士主要采用规范研究方法，较少使用实证研究，继而指出了中国旅行社业空间扩张模式在研究领域和研究方法上的创新性，然后通过分析欧美国家旅行社空间扩张的理论和经验提出中国旅行社空间扩张的目标模式，为后文的实证研究提供了理论依据。随后，提出指导本文研究的方法论(经验主义、实证主义的方法论)和研究方法(调查研究法、实证分析法等)。 论文第三章到第六章是本文的主体。第三、四、五章分别对中国大型、中型、小型旅行社企业的空间扩张模式进行了实证研究，通过详细分析典型个案企业，本文提出中国大型旅行社企业的空间扩张模式主要有收购兼并模式、品牌扩张模式、行政划拨模式；中国中型旅行社企业的空间扩张模式主要有网络—包机模式、特许连锁模式、电子商务网站+旅行社战略联盟模式；中国小型旅行社企业的空间扩张模式主要有旅游经济联合体模式等。第六章研究了中国旅行社空间扩张的影响。首先研究了中国旅行社空间扩张的区域影响，然后研究了中国旅行社空间扩张与旅行社产业组织结构、企业组织结构的交互影响，通过研究本文认为旅行社空间扩张进程是旅行社产业组织结构、企业组织结构阶段性变迁的空间表现，决定了中国旅行社空间扩张的范围、性质和特点。 最后，第七章总结了本文的研究结论，并讨论了中国旅行社空间扩张研究的难题与发展方向。更多还原

【Abstract】 According to actuality and trends of world travel agencies, the first chapter discusses some problems and challenges occuring in Chinese travel agencies on the backgroud of economic globalization, then analyzes all kinds of effects of economic globalization on Chinese travel services . In this way, the paper studies Chinese travel agencies wholly, paving the way for the spacial expansion patterns studies of Chinese travel agencies belowThe second chapter discusses some basic knowledge on Chinese travel agencies spacial expansion studies. First, this chapter points out the innovation of this study report and its studing methods by the synthetical study on Chinese travel agency since 1978 .Second,this chapter puts forward the aim mode of Chinese travel agencies spacial expansion according to the study of theories and experiences on travel agencies spacial expansion in Europe and America. The aim mode supplies a base to be disccussed below. Finally, Study methodology and its methods about this study report are brought about.From the third to the sixth is the main part of this paper. By case studies , the spacial expansion modes of huge travel agencies in China mainly have Purchasing-Annexation Mode, Name-brand Expansion Mode, Administrative Transfer Mode, discussed in the Third chapter . The spacial expansion modes of middle travel agencies in China mainly have Network-Charter Flight Mode , Authorizition Chain Mode , E-commerce +Travel Agency Strategic Alliance Mode, discussed in the Fourth chapter. The spacial expansion modes of middle travel agencies in China mainly have Travel Agency consortium Mode ect, discussed in the Fifth chapter.The sixth chapter discusses effects about the spacial expansion of travel agencies in China. First, talk about regional effects about the spacial expansion of travel agencies in China, then mutual effects of the spacial expansion and industrial organization structure , enterprise organization structure of travel agencies in China. The conclusion drawn is that the spacial expansion of travel agencies in China is the spacial behavior of phasal evolvement of industrial organization structure , enterprise organization structure of travel agencies in China,which determines the extent .quality and charateristics of the spacial expansion of travel agencies in China.The seventh chapter sums up conclusions of this paper ,then talks about some puzzles and development trends.更多还原