【作者】 杨冰花；

【导师】 李华；

【作者基本信息】 西安电子科技大学 ， 管理科学与工程， 2004， 硕士

【摘要】 本文以产品开发流程为研究对象，分别针对流程中的三个具体问题进行分析研究，即产品开发项目的选择方法、产品并行开发中的风险分析和产品投放市场的策略。针对产品开发项目的选择方法提出了一种综合评判方法，集成绝对优势曲线方法和网络分析法，建立具有网络子系统的产品开发项目评价选择系统模型，着重考虑了新产品与现有产品的相关性；在产品并行开发中的风险分析方面，以分析两阶段并行开发的时间函数和成本函数为基础，建立时间风险和成本风险模型，以两者的加权和为目标函数；在产品投放市场策略方面，从分析投放时机和投放市场的规模选择入手，建立了综合投放策略模型，提出四种投放策略分别适用于四种类型的企业，并且指出市场投放策略要兼顾投放后的应对策略，包括资源供给问题和后继产品开发问题。更多还原

【Abstract】 Aiming at product development process, three detail problems are analyzed andinvestigated deeply, namely a method for the choice of product development project,risk analysis in the concurrent product development process, and the policy of marketentry. Firstly, a new integrated method for the choice of product development project ispresented，integrating Absolute Concentration Curves and Analytic Network Process.The paper establishes a model for the choice of product development project includingnetwork subsystem, emphasizes the product portfolio management, especially therelativity of the presented product and the new product. Secondly, the paper investigates two phases product concurrent developmentactivity. The time and cost function for concurrent development are established, and thetime and cost risk model also are founded. According to the two risks tradeoffs, theweight summation is minimized in order to guarantee the product development toachieve its time and cost objects. Lastly, aiming at the policy of market entry, the paper analyzed entry opportunityand entry area policy. The synthesized policy of market entry model is presented. Thispaper puts forward fore synthesized policy applying for fore corporation types, andpoints at the reply policy also should be take into account including availability ofresource and the development of later products.更多还原