一类定量化竞争优势的战略分析模型与工具研究

【作者】 朱淼；

【导师】 陈劲；

【作者基本信息】 浙江大学 ， 管理科学与工程， 2004， 硕士

【摘要】 战略分析为企业的经营重点，它是建立与发挥企业竞争优势的重要手段，而传统战略分析方式实用性不佳。本文致力于博采众家之长的综合战略分析模型和定量战略分析工具——创新矩阵的研究。本文首先回顾了国内外战略分析和定性定量战略分析方法的相关理论成果，然后引出定量化竞争优势战略分析模型。该模型汇集SWOT分析模型、资源基础模型、市场导向创新分析、Porter竞争战略矩阵、企业价值链等各种经典战略分析方法，运用创新矩阵定量计算的方法，分产业与市场两层面进行战略分析，兼具系统性、创新性、整合性与实用性，能促进企业提升竞争优势。 公司企业家精神是企业生存与发展之本，是企业之灵魂，是企业永续发展的不竭动力。公司企业家精神与战略管理有非常重要的关系，两者结合能有效创造企业价值。本文提出公司企业家精神应成为市场层面中企业自身价值分析的一部分，构建了一类新型竞争优势战略分析模型，主要开发了公司企业家精神创新矩阵这一定量分析工具。本文将此模型和整套工具应用于我国著名移动通信企业东方通信公司，证实了该模型与创新矩阵分析工具的可行性。文中最后对该模型进行了深入探讨。更多还原

【Abstract】 Strategic analysis is the keystone of enterprise management and an important way to build and exert competitive advantages. While conventional strategic programming and analysis methods are not very effective, this dissertation focuses on the comprehensive strategic analysis model and a quantitive analysis tool-innovation matrices. Firstly, this paper does a thorough research on the academic research production in the world of strategic analysis, qualitative and quantitive strategic analysis. Secondly this paper provides the quantitive strategic analysis model on competitive advantages. This model integrates classic strategic analysis methodes such as SWOT analysis model, resource-based theory, market-driven innovation methodology, Porter competitive strategy matrix, Value Chain, etc. The analysis comprises two aspects of industry and market, calculating by innovation matrices. It is systemic, innovative, integrative, practical and can promote increasing competitive advantages.Corporate entrepreneurship is the base and the spirit of a corporation, the everlasting motivity of the continual enterprise development. Corporate entrepreneurship is closely related with strategic management. Integrating entrepreneurship and strategic management actions can efficiently create firm wealth. This paper creatively brings forward that corporate entrepreneurship should be part of this model in order to perfect it, establishs a sort of new strategic analysis models on competitive advantages and maily develops the corporate entrepreneurship innovation matrix. This paper applies the model and the set of tools to the famous domesticmobile telecommunication enterprise-Eastern Communications Co. Ltd. to prove feasibility of the model and the analysis tool of innovation matrices. Finally the paperprobes into the model.更多还原