【作者】 何方；

【导师】 陈汗清；

【作者基本信息】 武汉理工大学 ， 设计艺术学， 2003， 硕士

【摘要】 图形是设计作品的显性表现形式，是设计作品中最敏感和倍受关注的视觉中心，优秀的设计作品都以自己独特的图形文化语言准确而清晰地转述着设计主题，并将设计者心灵世界和精神向往的全部情感蕴含其中。德国当代国际著名视觉设计大师霍尔戈·马蒂斯曾经这样说：“一幅好的招贴，应该是靠图形语言说话而不是靠文字语言来注解的。” 多少年来艺术一直以其巨手在弹奏着以听觉或精神美为主导的美的旋律。文学作为界乎于视觉与听觉之间主导的语言艺术，在某种程度继续承担着弹奏这样“节奏”的重任，艰难的捍卫着自身的霸主地位。尽管从二十世纪初期开始拥有强大视觉力量的电影艺术试图通过“文学性”、“戏剧性”和“电影性”之间的争论而力图夺取艺术的霸权地位，但却一直未果。时至今天，随着市场经济、消费时代，大众传播媒介社会和信息技术的降临，人们仿佛一夜之间突然发现自己已然置身于一个图形的年代，即视觉图形所主导的艺术年代。扑面而来的充满诱惑力的电视、电影画面、琳琅满目的时新商品的包装、五彩缤纷的商业广告、富于文化内含的招贴、精确逼真的电脑图形、令人晕眩而取之不尽的国际互联网等等，都在展示着视觉图形语言的无所不在的神奇力量。 面对视觉图形语言的狂轰滥炸，作为视觉图形语言始作俑者的设计师和艺术设计的教育工作者，我们似乎更应该冷静考虑到图形设计语言所涉及的文化领域，包括物质领域、精神领域以及由此引发的生活问题，对国家、民族、文化的发展问题。我们迫切需要通过研究世界平面设计文化的前沿思想以及本土设计文化的动态，坚持东西方设计文化的冲撞、磨合、融合，寻求包括传统设计学在内的多种学科的文化介入，才能在跨文化的比较中找到自己的定位，武汉理工大学硕士学位论文在自主的文化语境中产生属于我们这个时代的优秀视觉图形作品。 本文试图通过视觉传播设计的重要表现形式—图形语言的历史和发展现状进行分析和比较研究，通过“文化”及“设计与文化”的剖析，引证欧美、日本等国的图形艺术设计与民族文化之间的关系，以及分析当今中国视觉传播设计发展的不足，表述这样一个观念:任何艺术语言都必须具备自身的特点，中国视觉传播设计，尤其是图形艺术语言的发展必须在全球化的文化背景下努力挖掘本民族的传统文化精髓，并将之与时代的审美特性融为一体才能建立属于自身而与时俱进的图形语言形式和设计的民族特色。更多还原

【Abstract】 graphic is the obvious representative formality of design works, and is the most sensitive and attentive visual center of the design works, outstanding design works report the design subjects accurately and clearly with their unique graphic culture language, the soul worlds and the full emotions which designer yearning for are also contained in them. The famous German contemporary visual design master Holger Maties said, " a good poster should not annotated by letters, but expressed by graphic language".Art has played the dominant rhythm of auditory and spirit aestheticism. As a leading language art between vision and auditory, literature keep on taking on the heavy responsibilities of playing this kind of "rhythm" and make tremendous efforts to defend its hegemony position. Since the beginning of the 20 century, movie art which has the power of vision, tries to capture the hegemony position by the disputing among "literature character", "dramatic character" and "movie character", but still cannot attain the goal. Up to the present time, with the arising of market economy, consume epoch, mass media transmission society and information technology, people are exposed to a graphic epoch just like after one night, it is an art epoch leading by visual graphics. The ubiquitous magic power of visual graphic language are presented by attractive TV and movie pictures, new merchandises packages, commerce advertisements, culture embedded posters, vivid computer graphics, and the inexhaustible Internet etc.In the face of the "wanton and indiscriminate bombing" of the visual graphic language, as the starter of it, designers and educators should keep calm and consider the culture area which visual graphic language involves in, including material field, spirit field and the relatedaspects, such as nation development, nationality development and culture development. It is an urgent need for us to research the advanced ideology of the world plane design culture and the local design trends, insist the collision, grinding, merging of the eastern and western design culture, look for the interventions of traditional design and other subjects, then we can find our position through the trans-culture comparison and produce the excellent contemporary visual graphic works which belong to culture language environment of ourselves.This paper tries to analyze and compare the important representativeformality of visual communication design--the graphic languagehistory and its current situation, analyze the difference between "culture" and "design and culture", adduce the relationship of graphic art design and national culture in Europe, America and Japan, concludes that every art language must have its unique peculiarity, Chinese visual communication design, especially the development of graphic art language, must make great effort to excavate the marrow of national traditional culture under the backg ound of the globalization, and merge it with the contemporary aesthetic character to establish the graphic language formality and the national design features.更多还原