【作者】 吕红；

【导师】 王宇奇；

【作者基本信息】 哈尔滨理工大学 ， 管理科学与工程， 2002， 硕士

【摘要】 中国服装工业一直是中国最重要的产业之一，在中国整个出口贸易中，服装贸易也始终占有举足轻重的地位。本论文在分析中国服装行业历史和现状的基础上，结合国际贸易的有关理论，指出中国服装行业出口贸易的优势所在。中国服装贸易的状况，总的来况是不断发展壮大的。但是，随着世界服装行业竞争的加剧，中国服装出口的优势越来越小。本文通过分析中国服装贸易的主要伙伴， 即美国、欧盟、日本和香港的进口特点和趋势，指出中国服装行业目前存在的主要问题。通过设计影响服装需求因素的体系结构，运用层次分析法、灰色模糊理论、模糊数学对影响服装行业出口的因素进行定量化方法分析排序，科学合理地分析出影响服装出口的主要因素为绿色贸易壁垒、晶牌和服装款式等，并针对这些因素详尽地提出了中国服装贸易经营战略的建议。这些战略性的建议具有可行性和可操作性，必将对中国的服装行业走向世界起到建设性的作用。更多还原

【Abstract】 Clothing industry has always been one of the most important industries in China，among China’S whole exports，the clothing export has been holding the important status．From this point of view,and on the basis of analyzing the history and current situation of China’S clothing industry,this paper points out the advantages of China’S clothing export with using the concerned theories of international trade．In general，china’s clothing trade is growing steadily，but along with the intensify of the world clothing industry’S competition，the superiority of China’S clothing export is becoming less and less．By analyzing the main counterparts of China’s clothing trade，that is the import features and trend of USA、EU、Japan and Hong Kong， this paper gives the main problems that China’s clothing industry exists at present．With designing the system structure for elements of affecting the clothing requirements，this paper uses AHP,Grey 7heory and Fuzzy theory to analyze the elements of affecting the clothing export and put them to order according to the degree of importance，which scientifically proves that the main elements that affect the clothing export are the green trade barriers、 brands and styles，etc．．To counter these elements．this paper supplies detailed suggestions on China’s clothing trade management strategies．These suggestions are practidal and operational，which must have a constructive role on China’s clothing industry entering into the world.更多还原