【作者】 王艳；

【导师】 宋伟；

【作者基本信息】 四川大学 ， 工商管理， 2003， 硕士

【摘要】 战略管理问题，不仅是一个理论问题，更是一个实践问题。因为战略管理的灵活运用，直接决定着一个企业能否在残酷的竞争中生存并发展下去。在国外，许多著名的大公司均将战略管理作为企业管理的重心，而它们也从中获益匪浅。但是，战略管理对中国大多数企业尤其是中小企业而言，几乎还是空白。 四川精密机床厂始建于二十世纪五十年代，是一个典型的国有中小型企业。当前，由于内外环境发生了巨大的变化，企业正处在发展的关键时期，战略的制定迫在眉睫。 本篇论文通过对四川精密机床厂所处外部环境的研究，对其内部状况的剖析，在运用EFE矩阵、IFE矩阵和SWOT矩阵对其所处外部环境和内部状况进行分析的基础上，提出了四川精密机床厂的发展战略和实施发展战略的基本思路。 本篇论文共分七个部分： 第一部分为绪论。主要内容是四川精密机床厂的发展历程和本文的写作背景、研究方法。 第二部分为战略管理理论研究。 第三部分为外部环境分析。通过对宏观环境、产业环境的分析，找出四川精密机床厂面临的机遇和挑战。 第四部分为企业内部状况分析。通过对四川精密机床厂的资源、能力和主要问题的分析，发现内部的优势和劣势。 第五部分为四川精密机床厂发展的总体战略。根据四川精密机床厂的经营思想、经营范围、经营方针提出该企业总的发展战略，并制定出具体的竞争战略、未来六年的经营目标。 第六部分为四川精密机床厂发展战略的实施。即为战略的实施提出了体制、产品、组织、营销、人才、文化等方面的具体措施。 第七部分为结论。 作者希望本文能唤起国内企业尤其是中小企业的管理者对战略管理的重视，并为和四川精密机床厂类似的企业的发展提供参考。更多还原

【Abstract】 The flexible application of strategic management to an enterprise determines its chance of survival in fierce competitions. As we all know, numerous large-scale co-operations abroad harmoniously mix their management with strategies, and benefits from this practice. Unfortunately, a great number of medium-sized and small-scale enterprises in China are not aware of the importance of strategic management, The strategic management of an enterprise lays a great emphasis on a correct choice of developing direction, a corresponding strategy, and an appropriate means to guarantee its fulfillment as well. Strategic management is not only a matter of theory, but also a matter of practice. It is most essential to make correct strategies and put them into effect in the critical stage of institutional transformation and at the crossroads of economic development.Sichuan Precision Machinetool Plant was established in 1950s, which is a typical state-owned small and medium-sized enterprise (SME). With its transformation in system and the rapid changes of exterior and interior environment, it is necessary to make development strategies.A proposal of development strategies and a means to guarantee its fulfillment is put forward in the thesis, based on a EFE, IFE and SWOT study on the externaland internal environment of Sichuan Precision Machinetool PlantThe thesis consists of seven chapters. The preface discusses the process of development in Sichuan Precision Machinetool Plant and the background of writing this paper, the second part is an analysis of strategic management theory; the third chapter makes a study on the internal and external conditions for the development of SPMP, with an intention to find the opportunities and threats to its development through an analysis of its macro development environment. The fourth chapter is an analysis of the internal environment of SPMP, with an aim to find its strength and weakness in its development through a research on its resources, capacity and major problems. The fifth part covers the overall developmental strategy in SPMP, in accordance with its management direction, its scope and policy so as to raise its overall strategy of development, and make its competitive strategy and its goals the enterprise wants to achieve in the coming six years. Specific measures are put forward in the sixth chapter, concerning its transformation, product, organization, sale, work force, and culture, etc. A conclusion is arrived in the seventh chapter.Through this case study, the author intends to call the attention of small and medium-sized enterprises in China to fully aware of the importance of strategic management.更多还原