反不正当竞争法在网络经济中的适用及其完善

【作者】 张斌；

【导师】 程宝山；

【作者基本信息】 郑州大学 ， 经济法学， 2003， 硕士

【摘要】 本文从我国网络经济的发展需要出发，指出了反不正当竞争法在网络经济中的地位没有得到应有的体现，本文为弥补这一空白，对网络经济中反不正当竞争法的适用与完善进行了研究。本文除引言外共分三部分，总计三万五千余字。 引言部分：阐述了本文的写作背景及选题意义，指出了由于反不正当竞争法在网络经济中的重要性与其受重视的程度形成了巨大的反差，所以有必要对反不正当竞争法在网络经济中的适用与完善作一番探讨。 第一部分：首先概述了网络经济的诞生，指出这一崭新的经济形态对人类的未来生活起着举足轻重的作用；其次，对网络社会是否需要法律的规范进行了研究，其结论是网络社会依然离不开法律，而且迫切需要与其相适应的法律对其进行调整；最后，本文认为网络经济的出现，这一经济基础的变化必将导致作为上层建筑的法律作出相应的变革。 第二部分：首先谈到了网络经济的出现也带来了许多问题与矛盾，经济法作为一个法律部门，其与经济基础之间具有比其它法律部门更为直接与密切的联系，所以网络经济对经济法的影响不容忽视。具体到反不正当竞争法，由于网络环境中的竞争形势日趋严峻，而人类的道德素养却没有得到相应的提高，所以，人们必须依靠更为强有力的手段——法律，对人们的行为加以约束。而且，由于竞争对于市场经济来说是不可或缺的，但令人遗憾的是竞争的同时总是存在着不正当竞争，所以竞争必须有竞争的规则，即必须运用法律手段对市场竞争中的消极因素加以制约，否则，不正当竞争会给社会经济的发展带来混乱和破坏。网络经济作为一种新兴的经济，其生命力本来就比较脆弱，所以更需要反不正当竞争法对不正当竞争行为加以制止和惩罚，从而为网络经济的健康发展建立起一个良好的竞争秩序。接下来本文依照《反不正当竞争法》的规定，对不正当竞争行为的构成进行了分析，从行为主体、行为性质和行为结果三方面论述了反不当竞争法在网络经济中适用的可行性。最后，笔者就读者可能对本文内容范围提出的疑问作出了解释，指出了在下文所论述问题的范围内适用反不正当竞争法的正当性。 第三部分：作为文章主体的重点部分，详细论述了关于围绕网络域名、网页设计、链接等新型技术、网络广告、商业秘密五个方面可能出现的不正当竞争行为和与之相应的反不正当竞争法的适用与完善问题。（一）、关于域名的不正当竞争行为。其中在域名与商标部分，首先介绍了域名的概念、构成及作用，谈到了域名是与商标不同的另一种权利:其次介绍了关于域名与商标权之争的三种理论观点，并表明笔者认为其中个案认定论较为可行;再次，对此类争议应适用反不正当竞争法或商标法的问题介绍了其它一些国家和国际组织的做法和我国的一些相关规定:在最后，笔者分别不同的情况提出了处理意见。而后在域名与企业名称、域名与域名的冲突问题_}二笔者也进行了简要的分析，并提汁}了相应的处理意见。最后，则对_}几述三类问题的法律完善提{_侣了建议。（一二）、关于网页的不正当竞争行为。一首先分别对商标法、反不详当竞争法和著作权法的适用及其局限性进行了分析和比较，然后指出了反不汗二当竞争法适用的范围井对其应做的完善提出了建议。（三）、因链接产生的不正当竞争行为。首先，列出了链接的四种表现形式，并就其合法性进行了研究;其次，指{_}玉了保护合法使用链接技术、禁11二滥用链接的意义，并就由于滥用链接产生的不正当竞争行为应受何种法律规制提出了建议。（四）、关于网络广告的不正当竞争行为。首先，对比了网络广告与传统)一告的区别，从而得出了网络广告的特点，并月_，对一网络广告进行了分类;其次，指出了网络广告带来的法律问题，一是网络广一告发行者资格的问题，另一个是隐性广告的问题;再次，针对虚假广告，介绍了我国《广告法》和美国联J书贸易委员会的相关规则，并分析了虚假广告的成因，指出适用反不正当竞争法处理虚假广告的优势，并对网络广告经营者如何承担法律责任进行了分析。（五）、与商业秘密有关的不正当竞争行为。首先，概述了商业秘密的意义和一!网络环境中侵犯商业秘密行为的特点;其次，就反不正当竞争法在商业秘密问题₁二的适用，分析了网络环境中对商业秘密进行侵犯的形式，重点谈到了有关经济间谍行为的问题，并单独对客户名单的保护进行了探讨。更多还原

【Abstract】 Probes systematically into the application and perfecting of the anti-unfair competition act in the circumstance of internet economy, considering the need of the development of internet economy. This dissertation consists of three chapters besides the preface, with about 35,000 Chinese words.Preface provides the bankround of the dissertation. Points out that the anti unfair comptition act is so neglected even though it’s very important in the internet economy. So it is necessary to probe into the application and perfecting of the anti-unfair competition act in the internet economy.Chapter One briefly introduces the birth of the internet economic firstly and points out the brand new economy influences the future life of mankind boardly and deeply. Secondly does some research on whether the internet society needs to be regulated by the law, then draws to a conclusion that the internet society is also in the urgent need of the regulation of law. Lastly, the author argues that with the appearance of internet economy which is the change of economic basis wust bring about the accordingly chang of law as in the realm of the superstructure.Chapter Two points out that the appearance of the internet economy also brings about many problems and many contradictions. As a legal department the economic law has much more direct and closer conection with the economic dasis than the other legal departments, so the internet economy wust have a noteable impact on the economic law, whith cannot be neglected. To say the anti-unfair competition act, because that the situation of competition is much tough in the internet economy but the moral attainments are’t rising in the same time, people need a much powerful method to bind the action of people that’s the law. The competition is in dispensable requisite to the marketing economy, But it regrets that the unfair competition is always accompany withthe competition, therefore,the competition must be regulated, that’s to say, must apply the law as a method to restrict the negative factor of the marketing competition, otherwise it will make schaos and does damage to the development of economy. In the same time, as a new flourishing economy, in ternet economy’s vitality is somewhat fragile, so it’s in great need of the regulation of the anti-afair competition act to establish a good competition order for the prosperous grow of the internet economy. In the following, according to the anti-unfair competition act, the author analyses the constitution of the unfair competition from three aspects: the subject, the charater and the outcome, to expound the possibility to apply the anti-unfair competitionact in the internet economy. Lastly, the author explains the questions which could be asked by the readers with regard to the content and framework, and points out the justifiably of the appliance of the anti-unfair competition act in the scope of the questions discussed in the following passage.Chapter Three as the most important part of the dissertation, it expounds the unfair competition and the relative questions about the appl ication and perfecting of the anti-unfair competition act in detail, concerning the domain name, the page, the hyper-linking, the internet advertisement and the trade secret.1. The unfair competition on domain name. In this section, fristly defines the notion of the domain name and points out that the domain name is different with the trademark. Secondly, introduces and analyzes three types of theories about the disputes of the domain name and the trademark, then prefers one of them. Thirdly, introduces some ways to deal with those disputes of other countries and international organizations and some regulations of our country. Lastly, the author presents suggestions to handle those problems in different conditions. In the section of the domain name and the enterprise name, and the section of the domainname and the domain name, the author also docs some separately researches on them, and gives out suggestions accordingly. In the end, advises on the perfe更多还原