西北勘测设计研究院国际化经营发展研究

【作者】 王永强；

【导师】 赵增耀；

【作者基本信息】 西北大学 ， 工商管理， 2002， 硕士

【摘要】 本文从西北勘测设计研究院现状分析入手，深入剖析了该企业的发展过程，揭示了西北勘测设计研究院在组织机构、管理机制、人力资源储备、技术能力、市场需求变化等方面所面临的问题与相对优势，同时，结合国际工程细分市场的特点及发展趋势，提出了西北院国际经营发展的目标，论述了该企业国际化经营的必要性与可能性，近而通过对企业近距离透视，分析了企业进行国际化经营的内部动因，同时分析了企业可以利用的外部机遇，以及国际化经营中可能遇到的障碍或困难，论证了西北勘测设计研究院进行国际化经营的必要性与可行性，并根据国际工程市场竞争特点，论述了西北勘测设计研究院进入国际工程市场，实施国际化经营所面临的制约因素，在此基础上，利用SWOT法，论证国际化经营应是西北院现阶段的发展战略，同时，相应提出了国际经营发展的策略与实施步骤。更多还原

【Abstract】 The paper describes the present status of the Northwest Investigation Design and Research Institute (hereinafter called NIDRI), highlights the development procedure of the NIDRI, and then finds out the potential matters and comparative merits of NIDRI in it’s organization setting, management mechanical, human resource storage, technical capability, market demand etc. After describing the necessity and possibility for the enterprise conducting the international marketing under consideration of the feature and tendency of international market upon the objectives of international marketing specified, close view has been given to the NIDRI for analysis NIDRI’s the interior motivation of international marketing and the exterior opportunity to be utilized as well as the obstacles to be faced in the international marketing. Finally points out the international marketing strategy and realization methodology of the NIDRI under the reasoning of the necessity and feasibility of the NIDRI to conducting the international marketing activities under thoroughly consideration of the restriction of NIDRI for participated to the international engineering market. And then point out the international marketing being the strategy of NIDRI at present stage, and proceedings of NIDRI to pursue the international marketing.Written by Wang Yongqiang 9901 MBA Directed by Zhao Zengyao更多还原