【作者】 虞清萍；

【导师】 吴文虎；

【作者基本信息】 暨南大学 ， 大众传播学， 2003， 硕士

【摘要】 2001年以来，东莞报业竞争出现了一些新的动向：四大报业集团纷纷进入东莞“圈地”。本文试图以大众传播学、经济学、管理学为主要理论视角，重点从媒介经营与管理、采编业务等方面，以东莞报业格局的改变为研究个案，对报业集团的跨地区发展进行分析。提出，在目前社会管理方式和政策环境下，妄谈兼并、重组，盲目地追求报业集团的区域性扩张未必能起到促使报业集团真正做大做强的作用。在此观点基础上，作者提出，在目前的环境下应更多地关注报业集团与地方报纸的合作，并要为合作建立起新闻协作平台和利益分成机制。更多还原

【Abstract】 From 2001 some new trends of competition in newspapering arised in Dong’guan City , that the four biggest newspapering groups all came here to take their markets . Based on the theories of public communication , economics and management, this paper attempted to analyze the newspapering group’s cross-region expansions . With the focuses of medium’s operation and management and the business of interviewing and editing . Conclusions were put forward that to blindly seek for merging , reconstruction or reagional expansion can not enforce the newspapering groups under the present management and policy background . With this premise , the author pointed out that in present context more efforts should be put in the cooperations of newspapering groups and local newspapers .Also the roof of cooperation and benefit-sharing mechanism should be established .更多还原