赤峰市旅游产品深度开发研究

【作者】 王文丽；

【导师】 刘继生；

【作者基本信息】 东北师范大学 ， 人文地理， 2003， 硕士

【摘要】 本文借鉴旅游地理学、旅游资源学、旅游市场学、旅游开发与规划学等学科的相关知识，运用旅游地理生命周期理论、可持续发展理论、大旅游理论、旅游中心地理论等，结合赤峰市的旅游产品开发条件，在市场分析与定位的基础上，对赤峰市旅游产品的深度开发进行了研究。 除引言和结论外，本文共分为四部分。 第一部分，旅游产品开发的理论研究。在分析旅游产品概念和特征的基础上，探讨的旅游产品开发的内涵、原则和意义，最后研究了旅游产品开发相关理论。 第二部分，赤峰市旅游产品开发条件评价。首先分析了赤峰市的区位、自然、历史文化和社会经济发展水平等区域背景，其次系统评价了旅游资源基础，然后对旅游设施和旅游服务的现状进行了详尽的分析，最后着重研究了目前赤峰市旅游产品开发存在的问题。 第三部分，赤峰市旅游市场需求分析。在对国内和海外旅游者构成特征、行为特征和时空特征分析的基础上，结合赤峰市国内、国际旅游需求的发展趋势，对赤峰市旅游客源市场进行细分，最后对其目标市场做了合理的定位。 第四部分，赤峰市旅游产品的设计与开发。在前三部分的基础上，依据市场导向、发挥资源优势、开发特色旅游产品，组合开发旅游资源，增强旅游产品的竞争力等旅游产品开发原则，对赤峰市旅游产品进行了深入的设计和开发。首先，结合周边地区竞争者分析，对赤峰市优势旅游产品进行定位。其次，研究了赤峰市与周边地区的地域组织，包括入网与建网，竞争与联合等。然后在区内的旅游产品分区的基础上，针对不同的客源市场，对旅游线路的日程和旅游活动进行了设计。最后提出了赤峰市十大特色专项旅游产品。更多还原

【Abstract】 Based on the knowledge of tourism geography, tourism resource, tourism market, tourism exploitation and planning, making the use of the theories of sustainable development, tourism life-cycle, tourism central place etc, integrating the evaluation of tourism product exploitative condition in Chifeng and the tourism analyses and product orientation, this paper studies the deep exploitation of tourism products in Chifeng.Except the introduction and result, this paper involves four parts.The first part is the theoretical study of tourism product exploitation. After the analyzing of the tourism product conception and character, this paper expands the connotation, principle and significance of tourism product exploitation, and, studies the relevant theories of tourism product exploitation.The second part is the evaluation of tourism product exploitative condition in Chifeng. First, this paper analyzes the locational, natural, cultural, and social-economical background, then systematically evaluates the tourism resource. Following these, analyzes the tourism transportation, tourism service, in the end of this part, this paper studies the problems of tourism product exploitation in Chifeng nowadays.The third part is the analyses of the tourism demand in Chifeng. Based on the analyses of the tourist composing characters, behavioral characters, and time-space characters, integrating the prospect of tourism demand development and the classification of tourist, this paper orientes the reasonable tourism market.The last part is the deep exploitation and design of Chifeng’s tourism product. According to the analyses of the forward three parts and the principle of tourism product exploitation, this paper studies the deep exploitation and design of Chifeng’s tourism product. In the first of this part, this paper orientes the superior tourism product in Chifeng based onthe rival analyze of the circumjacent areas. Then it studies the organization of regional system between Chifeng and circumjacent areas, including the "in-net " and "setup-net ", competition and corporation. Following these contents, based on the zoning of tourism product, this paper designs the tourism routes and activities to different oriented market. In the end of this paper, the author designs and exploits the special tourism products, put forward ten characteristic special tourism products.更多还原