广东省太阳能开发利用产业策略研究

【作者】 刘峙军；

【导师】 张颖；

【作者基本信息】 中南大学 ， MBA， 2002， 硕士

【摘要】 能源是一个地区经济发展和人民生活质量改善的重要资源。广东省是一个能源相对短缺的地区，又是我国经济发达的省份之一，如何实施可持续发展战略，能源和环境是不可忽视的基本问题。本文回顾了世界太阳能开发利用历史，介绍了太阳能在世界各地的利用状况和发展趋势。从技术和经济分析角度出发，阐明了我国太阳能开发利用蕴藏着巨大潜力，我国政府对太阳能资源开发利用政策和社会各方面对太阳能开发、投资和使用效果。着重分析了广东太阳能开发利用现实状况及存在问题，围绕开发利用广东丰富太阳能资源，提出广东太阳能要引入创新思维，实施名牌策略，培养企业核心能力，制订符合本地区开发利用太阳能的战略目标，从融资渠道上、产业政策上、行业管理上和科普宣传教育等方面进行必要的支持、引导的微观、宏观策略，使其形成品牌优势、技术创新优势和区域群体优势，营造绿色能源绿色营销的新观念和通过企业优化重组等实现其产业化的新能源策略，一方面缓解广东省传统能源不足，另一方面为居民生活提供洁静、安全的现代新能源。进一步促进广东整体生态环境条件的改善，推动在全国率先基本实现现代化的战略目标。更多还原

【Abstract】 Energy is a important natural resources which can improve people’s living standard and promote the development of this district. As a high economic province , also ,a place short of source . How to exert the sustainable development is a basic disignorable . The paper recall the history of solar in the world and introduce the application condition and the developing . From the point of economic analyses it illustrate the enormous patent about solar exploiting . Furthermore it introduce the policy of our government’s exploiting of solar and the effect. It pay more attention to the reality of solar exploiting in GuangDong and the severe problem . For the abundant solar exploiting , the paper put forward a kind of new idea for the applying of solar which shoud ,also , make full of known - brand strategy , core management organization ,draft strategic goal which can be used for exploiting the solar .Meanwhile , from the capital - using channel , estate policy , trade management and the scientific propagate . We shoud give them essential. Sustaining , help them built brand advantage, technology developing advantage and regional advantage,make the new conception of green marketing , realize industrial energy strategy through rebuilding the advantage is to relieve the pressure of the energy shortage . On the other hand it can tend a kind of clean , safe , modern new energy . It can , also ,perfect the whole ecologic surroundings , and push the modernization progress in our China .更多还原