【作者】 张立；

【导师】 任天飞；

【作者基本信息】 湘潭大学 ， 产业经济学， 2002， 硕士

【摘要】 零售业是一国经济的重要组成部分，零售业的销售额和就业面是促进一国经济发展的重要因素之一，零售业是我国近年来变化最快、最具有生气的行业之一。中国零售业的发展，一方面由于受到经济全球化，电子商务和中国加入WTO等影响，面临着前所未有的挑战和机遇；另一方面，中国零售业在较短时间里完成了西方19世纪后半期以来零售业态的变化，在理论研究和实际操作中还有许多亟待完善的地方，特别是对中国零售业发展模式和战略选择的探讨，主要是从业人员在实践中“摸着石头过河”，理论探讨上存在严重不足。因此，全面系统地研究中国零售业发展模式和战略选择，是一个具有重要理论与实际意义的研究课题。本文从宏观角度入手，试图运用理论联系实际，静态和动态相结合的方法，探讨中国零售业的发展模式和战略选择。首先对中国零售业的发展现状及存在的问题作了系统地归纳分析，并进行了比较分析；然后在阐述影响中国零售业发展模式选择的环境变化的基础上尝试性地提出了中国零售业的总体发展模式和单一零售企业的发展模式；在文章的最后探讨了确定中国零售业的发展战略的必要性并且用“2层次分析法”进行了零售战略群体的发展战略选择的分析。更多还原

【Abstract】 Retail business is the important part of national economy. And the sale’s amount and range of employment of it is one of the important factors that propose economic development. In addition, retail business is one of the most changeable and activity businesses in our country in these years. On one hand, because of the influence of economical globalization, electronic commercial affairs and china’s entering WTO, the development of Chinese retail business is facing unprecedented challenges and opportunities; on the other hand, Chinese retail business finished the changes of retail business’s formation in a short time that the western countries have been conducting from the latter half of 19th century. But there are still many aspects demanding prompt perfection in theory research and practical operation, especially in the inquiry about the developing mode and strategically choice of Chinese retail business. It is mainly depended on the employee’s careful groping in practice, having serious insufficient in theory inquiry. Therefore, to make all-round and systematic research about the developing mode and strategically choice of Chinese retail business is a research topic with important theory and practical significance.This article starts with macro-angle. It attempt to inquire the developing mode of Chinese retail business and the strategically choice, using the way that uniting theory and practice, combing static state with dynamic state. First, it makes systematic analysis and comparing analysis about the current developing condition and the difficulties existing of Chinese retail business. Then, it try to raise the total developing mode and single retail enterprises developing mode of Chinese retail business on the basis of expositing the circumstance <WP=23>change influencing the choice of Chinese retail business’s developing mode. Finally, the article inquire the necessity of determining Chinese retail business’s developing strategies, and conduct analysis of the developing strategies’ choice of retail strategic groups, using the "dual-level analyzing" way.更多还原