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文革后报纸照片中女性地位的内容分析

A Content Analysis of Female Status in Newspaper Photos after the Cultural Revolutionary

【作者】 徐沛

【导师】 吴建;

【作者基本信息】 四川大学 , 新闻学, 2002, 硕士

【摘要】 本研究采用内容分析法,对文革以后中国报纸照片中女性形象的地位进行考察,共查阅了353份《中国青年报》上的3425张照片。使用软件SPSSIO对资料进行统计分析以后得出结论:从文革以后到2001年底,中国报纸照片上的女性形象无论是从数量上,还是显著程度上都说明其地位在下降。研究还试图通过对现有资料的整理分析,说明中国女性地位下降的根本原因在于市场化所带来的政治、经济、文化冲击。 在笔者看来,本研究的意义不仅在于其研究的内容,更在于其研究的方法(形式)。希望此论文在中国视觉传播研究领域起到抛砖引玉的作用。

【Abstract】 This thesis aims at a thorough analysis of the female status exhibited in Chinese newspaper photos after the Cultural Revolution. The author encodes a total of 3425 photos selected from China Youth Daily published from 1978 Oct. to 2001 Dec. and processed the data in SPSS 10. The author found that the female status exhibited in Chinese newspaper photos has been deteriorating not only in quantity but also in its prominence. The author also attempts to explain the reason for this trend and concludes that it is the adoption of market economy,which has resulted in great political,economical and cultural impacts on the Chinese society,that brought the change.In the author’s opinions,the value of this paper lies primarily in the methodology it adopts. It was hoped that this paper will serve as a pioneer in this field and bring better works to the Chinese visual communication research.

【关键词】 报纸照片内容分析女性形象市场化
【Key words】 newspaper photocontend analysisfemalemarketing
  • 【网络出版投稿人】 四川大学
  • 【网络出版年期】2002年 02期
  • 【分类号】G219.29
  • 【被引频次】1
  • 【下载频次】1220
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