【作者】 皮永华；

【导师】 程惠芳；

【作者基本信息】 浙江工业大学 ， 技术经济及管理学， 2002， 硕士

【摘要】 企业的目标是追求利润最大化，而利润的获得是基于企业相对于其它企业的竞争优势基础上的。作为世界经济活动中的巨人，跨国公司面对的是全球多变的环境，不仅要考虑母国的市场情况，还要考虑东道国政府的政策、法规以及国际，汇率因素等等。特别是进入20世纪90年代以来，世界出现了一次新的不同以往的经济全球化浪潮，使得跨国公司之间的竞争日益激烈。在这种环境下，能否获得持续竞争优势也就成为跨国公司得以继续发展的关键。为此，跨国公司纷纷做出战略调整，摒弃以往狭隘观点，采取一种从长远角度考虑的、新的、动态的战略观点宋应对全球环境的变化，以获取持续竞争优势。与经济全球化相适应，跨国公司采取了全球战略管理方式，将分布世界各地的子公司及办事机构等连为一体，统一协调，以期最大限度的利用资源。通过对全球环境的战略分析、战略评价，跨国公司试图找到一套适合自身的战略方案。同时，借助跨国兼并与收购，构建国际战略联盟，跨国公司之间采取了一种既竞争又合作的战略方式，进而实现双赢局面，以便最大限度地占领全球市场。 以往对跨国公司理论的研究主要从外国直接投资的角度来考虑的，是一种宏观的、静态的观点。本文则试图以一种动态的角度看待问题，对跨国公司的各种行为进行了微观的深入的分析，同时，为适应对外开放及加入WTO的需要，本文对中国跨国公司如何成长也提出了相应的建议。更多还原

【Abstract】 The objective of enterprise is to make profit maximum, and the gain of profit is based on the competitive advantage compared with another one. As an important role in the global economic activities, transnational corporations face on a worldwide changefully market environment where they have to consider not only the market circumstances of their homeland but also local policies and international exchange rate. It is remarkable that a new trend of economic globalization has emerged from 1990’s, which makes the competitive among transnational corporations increasingly fury. In the circumstances, whether transnational corporations could acquire persistent competitive advantage or not is the most important factor. Thus, most of transnational corporations adjust their strategies to obtain persistent competitive advantage by abandoning previous parochial viewpoint and adopting a new long-term dynamic opinion. To match with economic globalization, transnational corporations adopt global strategic management. They integrate all the subordinate companies to take full use of their resources. Transnational corporations try to find an appropriate strategy with strategic analysis and strategic evaluation. At the same time, they take both competition and cooperation to achieve their own profit through transnational mergers and acquisitions and international strategic alliances in order to occupy global market as could as they can.The previous research about transnational corporations is based on foreign direct investment. It is a macroscopically static viewpoint. However, the author tries to analyze transnational corporations microscopically with a dynamic opinion. As China is open to the world and has joined WTO, the author also makes some suggestions about how Chinese enterprises grow into transnational corporations.更多还原