【作者】 苗世敏；

【导师】 张学民；

【作者基本信息】 河北工业大学 ， 管理科学与工程， 2002， 硕士

【摘要】 随着互联网环境的逐步完善，电子商务(EC)在现代商务企业的发展中占有越来越重要的地位，如何利用信息技术掌握更多的商务信息已倍受商家们的关注。站点分析技术正是为商家和网站提供了这样一种有效的分析工具。 本文首先对站点分析技术的发展背景作了描述，介绍了一些站点分析的相关技术信息和几种网站分析浏览者行为的理论与算法，同时还介绍了数据仓库的相关理论知识。 其次，对站点日志数据进行了实例分析，首先是对日志文件进行了数据的提取、净化与存储处理，然后在数据仓库的基础上对这些数据进行在线联机分析，把对日志数据的分析方法进一步优化。 最后，总结了本文的成果，指出了站点分析技术发展的方向。更多还原

【Abstract】 With the development of World Wide Web, E-Commerce is becoming more and more important. Many company focus on information technology, which can acquire business datum resources. Many enterprise has set focus on how to use Information Technology and master more business information. While the analyzing technology provides a kind of tool for the enterprise or web station.Firstly, the thesis describe the developing history on hit-behavior analyzing technology and introduce some theoretics and methods relevant to sites analysis and several theories on analyzing browser behavior, at the same time, it introduce some relevant theories about Data Warehouse.Secondly, I analyze an example about log datum. The analysis procedure is that extracting, cleaning, transforming and loading the datum in some log files of the server, then analyze these datum by On-Line-Analytical-Processing and optimize the analysis method on log-file datum.At the end, the achievements are summarized, the directions of the analytical methods development are pointed out.更多还原