【作者】 樊新生；

【导师】 李小建； 李永文； 覃成林； 苗长虹；

【作者基本信息】 河南大学 ， 区域经济学， 2002， 硕士

【摘要】 制定企业战略是一项复杂的工作，涉及到社会、政治、经济、文化等诸多因素，关系到企业能否在日趋激烈的市场竞争中占据优势。正确的发展战略是企业成功的关键。本文在分析以往企业战略理论的基础上，提出制定企业战略应加强具体区域环境分析的观点。并以河南莲花集团有限公司为例，探讨了区域环境在制定企业战略中的作用。除引言和结论外，本文共分四大部分： 第一部分介绍了企业战略相关概念及其关系，并评述了企业战略理论的演变和不足之处。企业战略与环境的关系是企业战略理论的核心，但以往战略理论研究的环境侧重于大环境，忽视了企业所在的区域空间。企业是一个组织实体，必然位于特定的空间位置，它不能不受所在地区的社会经济、技术与自然环境等多方面的影响，因此本文提出企业战略理论应加强具体区域环境分析的观点。 第二部分是主要是从两方面论述区域环境对企业发展的影响。一方面论述了利用区域环境是企业获取竞争优势的重要途径。另一方面探讨了不同类型企业发展方式与区域环境的关系。因此企业可以利用各种区域优势因素，取得较好的发展。 第三部分在以往企业战略理论及相关学者对企业研究成果的基础上，把区域环境与企业战略结合起来，论述了在考虑区域环境背景下企业战略制定的过程。目的在于研究企业如何通过制定企业战略，利用、整合区域优势因素，避开不利因素，形成战略优势。 第四部分是案例研究。介绍了河南莲花味精集团有限公司的成长历程，并考察集团发展战略演变与区域环境的关系。集团在不同发展阶段立足于所在区域环境，从自身实际出发，制定相应的发展战略，获得了较快发展。初步论证了区域环境在企业战略制定中具有重要作用这一观点。更多还原

【Abstract】 The formation of enterprise strategy is a complicated work in relation to society, politics, economy and culture, etc. An appropriate enterprise strategy is the key to success. This paper, on the base of the former enterprise strategy theory, argues that the analysis of certain regional environment should be taken into account in formation of enterprise strategy, and then justifies this point of view by taking the Henan Lotus Gourmet Powder Group Co.Ltd as a case study. Besides the preface and conclusion, this paper is composed of four parts:The first part introduces the conception of enterprise strategy and some correlative conceptions firstly, then on the basis of recalling and concluding the evolution of the enterprise strategy theory, puts forwards the enterprise strategy theory based on regional environment.The second part is a narration of the influence of regional environment on the development of enterprise. First, This part argues that exploiting regional environment is a main way that enterprises can gain competitive advantages. Second, This part illustrates the relation between various types of enterprises and regional environment. In a word, an enterprise can make rapid development by taking full use of advantageous factors of the region in which it is located,The third part, on the basis of studies on enterprise strategy theory, illustrates the processes of forming enterprise strategy on the condition of considering regional environment. The main aim of this part is, for an enterprise, how to use advantageous factors of the region and avoid disadvantageous factors to gain competitive advantages by forming enterprise strategies based on the regional environment.The fourth part is a case study on the Henan Lotus Gourmet Powder Group Co.Ltd. This enterprise forms various enterprise strategies in different stages of its development according to the regional environment and gets rapid development. This case study demonstrates the importance of regional environment in forming enterprise strategy.更多还原