鹰山石化厂竞争方略研究

【作者】 刘小秦；

【导师】 薄湘平； 陈收；

【作者基本信息】 湖南大学 ， 工商管理， 2001， 硕士

【摘要】 随着我国加入WTO日程的临近，我国的己内酰胺工业面临着巨大的挑战：一是国内市场的国际化挑战，我国己内酰胺工业将直接面对国际大公司在成本、价格和营销等全方位竞争；二是己内酰胺生产技术创新的挑战，新工艺的采用将会对我国己内酰胺工业形成新的成本优势。作为国内最大的己内酰胺生产基地——鹰山石化厂如何提高自身竞争能力，与国内外同行论伯仲，比高低，不仅事关自身的生存和发展，更事关民族己内酰胺工业的振兴。 本文运用企业竞争战略理论，针对鹰山石化厂的现状，从市场规模、同行竞争、资源条件、亏损原因等多个角度进行了战略分析。在此基础上，从资本重组、企业与资产重组、低成本战略、技术创新及如何培育核心竞争力等方面提出了鹰山石化厂竞争战略方案，并对战略的实施和控制情况进行了分析和评价，旨在领引鹰山石化厂正确地实施战略，在激烈的市场竞争中，不断发展壮大，担负起振兴己内酰胺民族工业的重任。更多还原

【Abstract】 As China will enter WTO in a near future, the caprolactam industry of our country will face tremendous challenges: One is the challenge from the internationalization of our domestic market. The caprolactam industry of our country will face direct competition with large international companies in all aspects including cost, price and marketing; The other is the challenge from the technology innovation in the field of caprokctam production. The application of new process by foreign companies will make them to be in a dominant position as far as cost is concerned. As the largest caprokctam producer inside China, how Yingshan Petrochemical Works will increase its competitive capability and compete with the foreign companies of the same trade, it’s not only a matter of self-existence and development, but also concerns the vitalization of our national caprokctam industry.Using the strategy theory of enterprise competition and in view of existing situation of Yingshan Petrochemical Works, this article makes strategic analysis from several angles on market scale, the same trade competition, spare resources and loss causes etc. On the basis of this, this article proposes a strategic competition pkn for Yingshan Petrochemical Works from the aspects of capital restructuring, management restructuring, low cost tactics, technology innovation system and how to cultivate kernel competitive capability. This article also carries analysis and evaluation on how to realize and control the strategies in an attempt of guiding Yingshan Petrochemical WTorks to carry out the strategies correctly, develop and grow continuously in the process of severe market competition and undertake the responsibility of vitalizing our national caprolactam industry.更多还原