网络经济条件下产业变化发展研究

【作者】 李华；

【导师】 曲林迟；

【作者基本信息】 上海海运学院 ， 产业经济学， 2001， 硕士

【摘要】 网络经济的大变革极大地改变了人类的信息沟通方式，给个人和企业的活动创造了新的时空，使企业模式、企业的组织和管理方式，以及经营和业务形式都在发生着深刻的变化。如何适应网络经济，在21世纪世界经济和国际市场的重新划分中掌握主动权，已成为企业竞争发展的当务之急。针对网络经济的飞速发展，本文试图围绕在网络经济条件下产业的发展变化作初步探讨，兼论网络经济条件下海运产业的变化发展。 本文研究的主要内容如下： 1．网络经济对企业竞争方式的影响。网络经济将使企业的竞争环境和竞争力发生变化。在网络经济时代，企业发展速度将成为企业竞争的焦点，因为反映最快的企业总是能够占据最佳的位置，从而能够最先获得市场。 2．网络经济对企业管理模式的影响。网络进入企业内部，使决策管理层得以同生产劳动者沟通，实施管理。传统企业中负责信息传递的中间环节将因此而淡化消失。网络化象一股巨大的力量将原本金字塔状的组织结构从上到下给压扁，成为一种交错的网状结构。 3．网络经济对企业技术创新的影响。计算机网络对企业发展最显著的影响，在于它对促进科学思想的交流、发展和进步，起到十分关键的作用。无论是引进还是企业创新，具备掌握现有技术的知识和能够进行相关信息的交流，都是企业成功的必要条件。今天技术进步的速度加快，信息渠道的更加快捷和畅通，计算机互联网已成为企业加速技术进步的保障，而科技进步对企业经济效益增长的影响也将越来越大。 4．网络经济对企业营销管理的影响。网络经济使以往的批零方式将被网络代替，人们直接从网络上采购，传统的人员推销失去大部分市场，广告宣传也为适应新的传播媒体而改变。管理界对目标市场的选择和定位，将更加依赖于上网者的资料以及对网络的充分利用。企业的市场调研、产品组合和分销等一系列营销管理活动将会因电子商务而发生变化。目前越来越多的企业开始运用网络与传统营销的组合方式进行管理，效率显著，营销费用明显降低，营销预算更加方便、准确。更多还原

【Abstract】 Network economics has greatly changed the way of people抯 conununication., which created new area for individual and enterprise抯 activities. The mode of enterprise, the style of enterprise抯 organization and management, and the style of operation also have been changed. It has become the most important thing for enterprise抯 competition and development that how to fit the network economics. Facing the fast development economics, the paper tries to make a general research about the industry抯 development and changes under the situation of the network economics, which also include the marine industry抯 development and changes. The main point of the paper includes: 1. The influence of the network economics on enterprise抯 competition style. Network economics (NE) will change the enterprise抯 competition environment and competence. During the time of NE, the development speed will be the focus of enterprise competence, for faster enterprise responses, the more market shares will be taken. 2. The influence of the NE on the mode of enterprise management. Through the network, the decision-makers could link with the workers, and make management directly. Therefore, the traditional information media will be weaked. 3. The influence of the NE on the enterprise抯 technical innovation. Computer network plays a key role in enterprise抯 development. It promotes the exchange, development and progress of scientific thinks. It is the necessary for the success of an enterprise to have new technology and to be able to communicate information needed. Today computer and Internet have been the guarantee of enterprise抯 speeding up the technical progress, while scientific and technical progress will more influence the growth of enterprise抯 economic profits. 4. The influence of the NE on the enterprise抯 marketing and operating management. In the NE, network will take the place of traditional wholesale and retail style. People will purchase through web, which traditional salesman will lose their jobs. Advertising activities will also change in line with the new media. Series marketing activities such as market research integrate and distribution of products will change because of the e-commerce. Now more and more enterprises begin to use new compound method (network plus traditional marketing) to make management, which improve the efficiency, cut the marketing cost, and make the marketing budget easily and correctly.更多还原