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企业战略联盟研究

A research on enterprise strategy alliance

【作者】 李茂松

【导师】 夏洪胜;

【作者基本信息】 暨南大学 , 企业管理, 2001, 硕士

【摘要】 随着全球市场的一体化,单个企业在市场竞争中受到越来越大的压力,而战略联盟为企业提供了一种资源互补利用、规避风险的途径。本文对战略联盟进行了研究,指出核心能力是发展联盟的基础,并首次提出将战略联盟作为一个系统来进行研究,并在此基础上对我国企业战略联盟进行了研究。全文共分六个部分: 第一部分:前言。 第二部分:企业战略联盟概述。介绍了战略联盟的概念、特征、形成动因、发展形态以及虚拟企业的概念。 第三部分:战略联盟的产生与控制。以交易费用理论从组织内部成本的角度揭示了联盟产生的原因;并将联盟作为一个系统进行研究,讨论了联盟的控制。 第四部分:核心能力是建立企业战略联盟的基础。建立联盟应以联盟成员各自的核心能力为基础,同时,联盟又可以促进核心能力的发展。 第五部分:企业战略联盟中的信任及风险防范。防止联盟的风险关键是要建立风险防范机制,而且要在联盟内实现文化的有效融合。 第六部分:我国企业战略联盟研究。对我国企业同国外企业,以及我国企业之间的联盟进行了研究,指出其中存在的问题并提出了解决思路。 第七部分:结束语。

【Abstract】 With the globalization of the markets all over the world, single organization has been faced with pressures from the market more and more. However, the strategy alliance provides an access for the organization to avoiding the risk and mutual use of the resources. The thesis focuses on the study of the strategy alliance, brings up the idea that the core competence is the basis of developing alliance, and suggests for the first time that the strategy alliance be studied systematically. The whole article consists of six parts. The first part: Introduction: to bring up the theme. The second part: Generally introduction to strategy alliance: to introduce the concept and features of strategy alliance, its cause of formation and its types, and generally introduction to virtual enterprise. The third part: Emergence and control of strategy alliance. Based on the theory of transaction cost, the causes of formation of strategy alliance is digged out from the angel of the internal cost of the organization. And the strategy alliance is studied systematically, and the control of it is also discussed here. The fourth part: The core competence is the basis for forming the strategy alliance. The formation of alliance should be based on the core competence of the corporations. Meanwhile, the alliance can promote the core competence. The fifth part: Trust and prevention of the risk of the strategy alliance of organizations. The key point to guard against the risk is to develop the risk梡revention mechanism, and to merge successfully the cultures within the organization. The sixth part: A research on corporation strategy in China. There is a research on the alliance between Chinese corporation and foreign corporation, then I point out the problems in the alliances and the give out the solutions. The seventh part: Conclusion.

  • 【网络出版投稿人】 暨南大学
  • 【网络出版年期】2002年 01期
  • 【分类号】F272
  • 【被引频次】8
  • 【下载频次】735
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