中小企业技术创新与市场策略

【作者】 张哲；

【导师】 王积俭；

【作者基本信息】 广东工业大学 ， 企业管理， 2000， 硕士

【摘要】 中小企业是技术创新的重要源泉之一，在现代社会和经济活动中有着广泛而深刻的影响。我国中小企业在国民经济中占据了相当大的比重，不仅创造了大量的就业机会，而且在技术创新、市场经济的发展方面起着重要的作用。通过对中小企业技术创新理论的研究可以看出，中小企业在技术创新上有其独特的优势和特点。在此基础上，本文分析和探讨了中小企业技术创新策略以及在创新过程中所面临的不利因素，对政府如何扶持中小企业技术创新提出一些政策建议。 由于技术创新成功的关键是要使创新产品赢得市场，市场策略就显得尤为重要，它与中小企业的生存和发展息息相关。中小企业应从市场的角度规划自己的未来，分析自己在市场中所处位置，利用自身优势或创造优势，才能在激烈的市场竞争中立于不败之地。 随着知识经济的即将到来和经济、技术全球化浪潮的兴起，中小企业将迎来新一轮的发展与创新的高潮，同时，也要面对更激烈的市场竞争。因此，技术创新与市场策略将是中小企业在未来发展中的竞争利器。更多还原

【Abstract】 Medium and small-sized (M&S) enterprises are considered to be the most dynamic parts in social and economic activities. They are getting more attention in respect of economic growth and technological innovation. They not only bring about many job opportunities, but also play important roles on the development of technological innovation and market economy. It is concluded that there are many special characteristics and advantages in technological innovations of M&S enterprises though reviewing the technological innovation theoiy. Base on above, this paper generalizes some disadvantages which M&S firms have to face during the course of technological innovation and studies the strategies of technological innovation, meanwhile it raise some relevant advice for policy making. To gain the market is the key to make the technological innovation succeed. Therefore, market strategy is very important. M&S enterprises should carry out rational and effective market strategy, make good use of their strengths and create superiority in order to hold an invincible position in intensive competition. With knowledge economy coming and globalization trend in economic, scientific and technology arising in the world, M&S enterprises will meet a new upsurge of development and innovation. They also have to face up the intensifying competition at same time. Therefore, technological innovation and market strategy are weapons to compete with others for M&S enterprises in the future.更多还原