【摘要】 在文旅融合深度发展的新时代背景下，濮阳博物馆文创产品面临同质化严重和文化内涵层次挖掘尚浅的问题，为更好地推动其核心IP“中华第一龙”被公众熟知，本文将从濮阳博物馆文创现状切入，针对“中华第一龙”代表性的造型符号、材质符号、文化符号等进行分析并展开设计实践，探索如何将“中华第一龙”的独特文化意象转化为符合当代审美的互动趣味文创产品，推动濮阳文化产业和旅游产业融合发展。更多还原

【Abstract】 Against the backdrop of the new era of in-depth development of cultural and tourism integration, the cultural and creative products of Puyang Museum are confronted with prominent problems of homogenization and insufficient excavation of cultural connotation levels. To better promote public awareness of its core IP, the “First Dragon of China”, this paper starts from the current situation of Puyang Museum’s cultural and creative products, analyzes the representative modeling symbols, material symbols and cultural symbols of the “First Dragon of China” and carries out design practices, exploring how to transform the unique cultural imagery of the “First Dragon of China” into interactive and interesting cultural and creative products conforming to contemporary aesthetics, so as to boost the integrated development of Puyang’s cultural industry and tourism industry.更多还原