【摘要】 受生成式人工智能等技术快速发展的影响，文化创意产业已进入新阶段。探究人工智能背景下的文创设计机遇、挑战及应对策略具有重要意义。人工智能赋能文化创意产业发展并带来全新发展契机的同时又引发了设计主体性模糊、审美趋同、文化内涵缺失等一系列问题。本文逐一分析并从设计教育、人文精神、人机协同设计3个方面提出应对策略。更多还原

【Abstract】 Driven by the rapid advancement of technologies such as generative artificial intelligence, the cultural and creative industry has entered a new phase of development. Exploring the opportunities, challenges, and corresponding strategies for cultural and creative design in the context of artificial intelligence has become increasingly significant. While AI enables innovation and growth within the sector, it simultaneously gives rise to critical issues, including the erosion of design authorship, aesthetic homogenization, and the diminishing presence of cultural depth. This paper systematically examines these challenges and proposes strategic responses from three perspectives: design education, the cultivation of humanistic values, and the promotion of human-machine collaborative design.更多还原