【摘要】 葡萄酒供应链竞争力是推动产业转型升级、实现高质量发展的核心驱动力。该文基于竞争优势理论，从成本优势、资源与能力及差异化优势三个维度构建分析框架，运用模糊集定性比较分析（fs QCA）方法，从多元组态视角揭示葡萄酒供应链竞争力提升路径。结果表明，单一因素不构成高供应链竞争力的必要条件，但多因素协同效应显著影响竞争力水平；存在3种提升路径，即“成本-营销驱动型”、“综合优势型”和“资源-品牌主导型”，且不同路径间存在替代关系。通过识别影响葡萄酒供应链竞争力的关键组态，既拓展了供应链竞争力研究的理论边界，又为不同资源禀赋酒庄提供差异化路径选择依据，对推动葡萄酒产业高质量发展具有重要实践价值。更多还原

【Abstract】 Wine supply chain competitiveness is the core driving force for promoting industrial transformation and upgrading and achieving high-quality development. Based on the theory of competitive advantage, the analytical framework from three dimensions: cost advantage, resource and capability, and differentiation advantage was constructed, the paths to enhance the competitiveness of the wine supply chain were revealed from a multiconfiguration perspective by using the fuzzy set qualitative comparative analysis(fs QCA) method. The results showed that a single factor didn’t constitute a necessary condition for high supply chain competitiveness, but the synergy of multiple factors significantly affected the competitiveness level.There were three improvement paths, namely "cost-marketing driven type", "comprehensive advantage type", and "resource-brand dominant type",and there was a substitution relationship among different paths. By identifying the key configurations that affect the competitiveness of the wine supply chain, it not only expanded the theoretical boundary of supply chain competitiveness research, but also provided a basis for differentiated path selection for wineries with different resource endowments, which had important practical value for promoting the high-quality development of the wine industry.更多还原