【摘要】 文章以场景理论为依据，基于中国乡村的经济基础条件与社会文化环境特征，搭建由5个主维度与28个二级指标构成的分析框架，以测量乡村文旅融合场景对于文化记忆的媒介效应。对16个村落的实证分析结果表明：各维度均衡地影响着总体媒介效应；单一维度上的突出优势有助于形成媒介效应的差异化模式；对处于探索期和起步阶段的村落而言，设施与社区的基础性短板成为制约文化记忆媒介效应的关键因素，价值观、文化氛围的塑造亦是许多村落面临的共同难题。研究对于提出贴合实际的文化记忆媒介效应优化路径、强化乡村文旅融合场景中的文化记忆传播与感知具有一定的借鉴意义。更多还原

【Abstract】 Based on the scenario theory and the economic infrastructure and socio-cultural environment of Chinese villages, a framework for measuring the media effect of rural cultural tourism integration scenarios on cultural memory was constructed, consisting of five main dimensions and 28 secondary indicators. The results of the empirical analysis of 16 villages show that the balance of the dimensions has an important influence on the overall media effect; the outstanding advantages of a single dimension help form a differentiated pattern of media effect; for villages in the exploratory and initial stages, the basic shortcomings of the facilities and community are the obstacles restricting the media effect of cultural memory, and the shaping of the values and cultural atmosphere is a common problem in many villages. The study is of great significance in proposing practical ways to optimize the media effect of rural culture and tourism integration on cultural memory and to strengthen the dissemination and perception of cultural memory in villages.更多还原