【摘要】 基于社会心理学视角，利用陕西省宝鸡市麟游县微观调研数据，运用Probit模型、中介效应模型和调节效应模型，探究农户耕地质量保护行为决策中邻里效应的存在性、作用机制及异质性特征，旨在为提升耕地质量、强化耕地保护提供决策参考。结果表明：农户耕地质量保护行为存在邻里效应，邻里的耕地质量保护行为显著促进农户自身采取相应保护行为；邻里效应对不同类型耕地质量保护行为决策的影响存在显著差异，相较于劳动偏向型耕地质量保护行为，邻里效应对资金偏向型耕地质量保护行为的影响更为突出；邻里效应通过强化农户的耕地生态价值感知、加重农户心理负担等路径促使其采取耕地质量保护行为，且政府规制力度越大，心理负担的影响作用越突出；邻里效应对农户耕地质量保护行为的影响具有双重异质性特征，既存在群体特征差异，也存在耕地资源禀赋差异。其中，低收入、低受教育程度群体，以及耕地规模较小、细碎化程度较低、土壤肥力较差土地的农户，其耕地质量保护行为受邻里效应的影响更为明显。据此，建议通过树立耕地质量保护典型示范户、加大耕地综合补贴力度、加强耕地生态价值宣传教育、强化舆论监督与增强政府规制力度等举措，充分调动农户参与耕地质量保护建设的积极性和主动性。更多还原

【Abstract】 Based on the perspective of social psychology, using the micro-survey data of Linyou County, Baoji City, and applying the Probit model, the mediating effect model and the moderating effect model, this paper explored the existence, mechanism and heterogeneity characteristics of the neighborhood effect in the decision-making of farmers’ behavior of protecting cultivated land quality, providing references for improving cultivated land quality and strengthening cultivated land protection. The results showed that there was a neighborhood effect in the cultivated land quality protection behavior of farmers, and the cultivated land quality protection behavior of neighbors significantly promoted the behavior of farmers themselves. The influence of the neighborhood effect on the decision-making of different types of cultivated land quality protection behaviors was significantly different. Compared with the labor-biased cultivated land quality protection behavior, the neighborhood effect had a greater impact on the capital-biased cultivated land quality protection behavior. The neighborhood effect prompted farmers to adopt behaviors to protect the quality of cultivated land through paths such as strengthening their perception of the ecological value of cultivated land and increasing their psychological burden. Moreover, the greater the intensity of government regulation, the more prominent the influence of psychological burden. The influence of the neighborhood effect on farmers’ decisions regarding the protection of cultivated land quality exhibited differences in group characteristics and cultivated land resource endowments. The neighborhood effect was more obvious in low-income, low-education groups and in smaller-scale, less fragmented, and less fertile land. Accordingly, it is recommended that initiatives including establishing typical demonstration households for cultivated land quality protection, increasing comprehensive cultivated land subsidies, strengthening publicity and education on the ecological value of cultivated land, increasing public pressure and strengthening government regulation be adopted to fully mobilize farmers’ enthusiasm and initiative to participate in the protection and development of cultivated land quality.更多还原