【摘要】 在乡村振兴战略推进与数字技术重塑劳动形态的双重背景下，数字游民正成为乡村发展的重要参与力量，然而，目前对数字游民入乡的深层行为逻辑及其与乡村社会的融合机制尚缺乏系统性探讨，且研究场景对未建立数字游民专门基地的广大普通乡村地区关注不足。为此，本文基于社会嵌入理论，将结构嵌入与文化嵌入作为核心分析维度，同时引入政治嵌入视角，形成“核心类型+关键视角”的理论框架，并拓展研究场景边界，将非数字游民基地乡村纳入分析范畴，通过对抖音、哔哩哔哩平台69个数字游民乡村实践视频的内容分析，揭示其乡村参与逻辑与身份转型机制。研究发现：数字游民入乡动机呈现“共性驱动+个性差异+制度嵌入”的复合特征，自然生态吸引力、自主生活追求与经济地理套利为核心共性驱动，个体兴趣、社交网络为差异化动因，乡村数字基建与创业补贴等政策提供制度支撑；其身份转换通过“经济嵌入-文化嵌入”双路径实现，经济嵌入体现为数字技能激活乡村闲置资源，文化嵌入表现为“个体适应-文化反哺”双向调适，且非基地乡村数字游民的文化嵌入深度显著高于基地乡村数字游民。当然，数字游民实践中面临基础设施滞后、社交隔阂与资源冲突等现实挑战，未来需从数字游民基础设施优化、游民与原住民的互动等开展跨学科研究。更多还原

【Abstract】 Against the dual background of the advancement of the rural revitalization strategy and the reshaping of labor forms by digital technologies, digital nomads are becoming an important participant in rural development. However, there is currently a lack of systematic exploration into the underlying behavioral logic of digital nomads entering rural areas and their integration mechanisms with rural society, and the research context pays insufficient attention to the vast majority of ordinary rural regions without established specialized bases. To this end, based on the theory of social embeddedness, this paper adopts structural and cultural embedding as core analytical dimensions, while incorporating political embedding perspectives to construct a theoretical framework of “core types+key perspectives”, and further expands the research scope by including non-digital nomad villages in the analysis, to reveal the logic of their rural participation and the mechanism of identity transformation through content analysis of 69 videos on the rural practices of digital nomads on Douyin and Bilibili platforms. The study finds that the motivation for digital migrants to move to rural areas presents the composite characteristics of “common drive + individual difference+institutional embeddedness”, with natural ecological attraction, the pursuit of a free life and economic-geographic arbitrage as the core common drives, individual interests and social networks as differentiated motivations, and policies such as rural digital infrastructure construction and entrepreneurial subsidies providing institutional support; their identity transformation is realized through the dual paths of “economic embeddedness-cultural embeddedness”, economic embeddedness is reflected in the activation of rural idle resources by digital skills, cultural embeddedness is manifested in the two-way adjustment of “individual adaptation-cultural feedback”, and the depth of cultural embeddedness of digital nomads in non-base rural areas is significantly higher than that in base rural areas. Certainly, digital migrants are faced with practical challenges such as inadequate infrastructure, social estrangement, and resource conflicts in their practices, and interdisciplinary research needs to be carried out on the optimization of infrastructure for digital migrants and the interaction between migrants and indigenous rural residents in the future.更多还原