【摘要】 汉语姓名不同字位区别度存在显著差异，报道语体中的新兴讳称形式“姓+某+名_尾字”基于这一特点形成。本文基于认知语言学与修辞学理论考察其生成的认知语用策略与功能。相较于传统讳称形式，“姓+某+名_尾字”通过保留具有更高区别度的“名_尾字”,在特定认知语境下显著提高了讳称可及性，进而显著提升了话语的传信度，其本质是交互主观性驱动的修辞策略。当代媒体尤其是网络媒体更多采用该形式，蕴含实现报道话语的适度隐讳与适度透明两种取向相统一的表达意图，体现了一种更大限度地吸引读者注意力的语用取向。该形式通过调控指称可及性，实现了传信强化、负向评价立场共建和事主身份建构的功能。更多还原

【Abstract】 This paper investigates the emerging Chinese euphemistic construction, “Surname + Mou + final character of given name, ” which has gained prominence in journalistic and media discourse. Based on the cognitive disparity in character distinctiveness within Chinese names, this form retains the final character of the given name to enhance referential accessibility. Anchored in cognitive linguistics and rhetorical theory, this study examines how this structure improves the credibility of referential expressions in specific cognitive-pragmatic contexts. Unlike conventional euphemistic forms such as “Surname + Mou” or “Surname + Moumou,” the inclusion of the final name character of the given name serves as a cognitively salient reference point. This pattern is shown to be a rhetorical strategy driven by intersubjectivity, which balances anonymity with transparency in discourse. Particularly prevalent in contemporary online media, the form is pragmatically oriented toward enhancing reader engagement. It fulfills multiple discourse functions including strengthening evidentiality, enabling stance negotiation, and shaping the social identity of the referent by modulating accessibility.更多还原