【摘要】 目的 对比在电话招募及动员献血者参与全血捐献过程中，不同话术所产生的效果差异，为电话招募工作构建一套科学、规范的话术体系。方法 选取2024年5月1日至2025年4月30日在青岛市中心血站台东献血屋献血至少两次且符合纳排标准的献血者为研究对象。以2024年9月1日为时间节点，将研究对象分为两组：对照组采用单一信息传递策略话术进行电话招募；试验组采用复合信息传递策略话术进行电话招募。结果 对照组成功献血278人次，成功率为7.46%；试验组成功献血372人次，成功率为10.21%。两组差异具有统计学意义（P<0.001）。结论 在无偿献血电话招募中，采用复合信息传递策略话术的效果显著优于单一信息策略。鉴于不同年龄、职业及末次献血量的献血者存在差异，建议在实际工作中推行精准化招募策略。更多还原

【Abstract】 Objective To compare the differential effects of various phone script strategies during the process of recruiting and motivating blood donors to participate in whole blood donation via telephone calls,and to establish a scientific and standardized phone script system for telephone recruitment efforts.Methods Blood donors who donated at least twice at the Taidong Blood Donation House of Qingdao Central Blood Station between May 1,2024,and April 30,2025,and met the inclusion and exclusion criteria were selected as the study subjects.Using September 1,2024,as the time point,the subjects were divided into two groups:the control group was recruited via telephone using a single information transmission strategy script,while the experimental group was recruited using a composite information transmission strategy script.Results The control group achieved 278 successful blood donations,with a success rate of 7.46%;the experimental group achieved 372 successful blood donations,with a success rate of 10.21%.The difference between the two groups was statistically significant(P<0.001).Conclusion In telephone recruitment for voluntary blood donation,the use of a composite information transmission strategy script significantly outperforms a single information strategy.Given the variations among blood donors of different ages,occupations,and last donation volumes,it is recommended to implement precision recruitment strategies in practical work.更多还原