【摘要】 运用文献资料、逻辑分析等方法，系统分析生成式人工智能助推冰雪运动产业发展的价值、风险，并提出应对策略。价值：激发协同共治合力，推动产业深刻变革，提升企业生产效能。风险：技术应用异化风险，数据安全威胁风险，行业治理滞后风险。应对策略：加强技术应用风险节点防范意识，打造数据安全风险规避完整链条，构建行业治理风险监管共治体系，壮大智能冰雪运动产业人才队伍。更多还原

【Abstract】 By using the methods of literature review and logical analysis,this paper systematically examined the values and risks of generative artificial intelligence in promoting the development of the ice and snow sports industry,and proposed corresponding strategies.Value:It stimulates the synergy of collaborative governance,drives profound industrial transformation,and enhances the production efficiency of enterprises.Risks:It has the risks of technological application alienation,data security threats,and lagging industry governance.Response strategies:We should enhance awareness of preventing risks at key nodes of technology application,build a complete chain for avoiding data security risks,establish a co-governance system for industry risk supervision,and expand the talent pool for the intelligent ice and snow sports industry.更多还原