【摘要】 高校图书馆文创产品开发应将用户需求嵌入顶层设计，贯穿产品开发全流程。文章基于马斯洛需求层次理论及文献调研，构建以用户需求为核心的高校图书馆文创产品开发价值框架，运用问卷调查法和KANO模型分析法对价值框架要素进行分类和排序。实证研究表明，高校图书馆文创产品开发价值框架中的实用价值、收藏价值、社交价值、精神价值、知识价值、审美价值、文化价值存在优先级关系。高校图书馆应以用户价值层次为导向进行文创产品开发，包括明确价值内涵与层次定位；聚焦价值内容与体验优化；拓展价值场景与应用边界。更多还原

【Abstract】 The development of cultural and creative products in university libraries should embed user needs into toplevel design and carry them through the entire product development process. Based on Maslow’ s hierarchy of needs theory and a review of relevant literature, this paper constructs a user-centered value framework for cultural and creative product development in university libraries. Questionnaire surveys and KANO model analysis are employed to classify and rank the elements of the value framework. Empirical results show that practical value, collection value, social value,spiritual value, knowledge value, aesthetic value, and cultural value exhibit a clear priority order within the framework.Accordingly, university libraries should develop cultural and creative products under the guidance of the user value hierarchy by clarifying value connotations and hierarchical positioning, focusing on value content and experience optimization, and expanding value scenarios and application boundaries.更多还原