【摘要】 区别于西方修辞学的演讲传统，纵横家的修辞思想构成中国修辞学的“纵横观”。如果说西方修辞学的演说传统强调对他人进行公共劝服，“纵横观”则兼顾修辞的公共性和私人性，强调借助一定的纵横之术，对自身所处的格局或局势进行影响或操控，使自己获得一种进退自如的状态。纵横之术又称“捭阖术”,它立足“阴”与“阳”的辩证运作，在公开和隐藏中建立一种有利的生存态势，实现“立势以制事”的主体制衡目的。“纵横观”推崇“反”的逻辑，其核心策略是从反向入手，洞察事物“何以如此”,达到制人而不制于人的修辞效果。“纵横观”的核心概念是态势，本质是修辞态势论，它为传播话语博弈提供了重要的思想资源。在传播修辞实践中，话语博弈的目的是构建一种自我主导的话语格局，具体可以从势位、位阶、界域三个态势问题切入，并综合运用质疑、攻击和侧击的论辩方法，以此促进话语实践中的修辞态势转化。更多还原

【Abstract】 Different from the oratorical tradition of Western rhetoric, the rhetorical thought of the Zongheng School(School of Vertical and Horizontal Alliances) constitutes what can be termed a “vertical-horizontal view” in Chinese rhetoric. If the oratorical tradition of the Western rhetoric emphasizes the public persuasion of others, the “vertical-horizontal view” integrates both the public and private dimensions of rhetoric, and highlights the strategic use of Zongheng tactics to influence or maneuver the configuration or situation one is in, thereby making oneself attain a state of flexible agency and self-mastery. The vertical-horizontal tactics, also known as the “Arts of Opening and Closing”, are anchored in the dialectical structure of “Yin” and “Yang”. Through calculated maneuvers between disclosure and concealment, they orchestrate a favorable survival posture, enabling the agent “to establish Shi(momentum) to control events” and to achieve a state of strategic mastery. Central to “the vertical-horizontal view” is a logic of “reversal”, with its core strategy initiating from the contrary position, interrogating the constitutive “how” behind phenomena, thereby controlling others without being controlled and achieving sovereign agency. The core concept of “the vertical-horizontal view” is Taishi(posture), conceptualized here as rhetorical posture. It provides vital intellectual resources for understanding discursive contestations in communication practices. In such rhetorical engagements, the aim of discursive contestations is to construct a self-determined discursive configuration. This can be approached through such three dimensions of posture as positional momentum, hierarchical rank, and boundary domain, and realized through a synthesis of questioning, attacking, and flanking argumentative tactics that collectively enable the transformation of rhetorical posture.更多还原