【摘要】 在数字技术飞速发展的背景下，地域文化资源数字化活化日益受到关注。选取长白山生态文化区作为研究场域，建立“生态—文化—技术”三元协同模型，旨在探寻元宇宙叙事驱动下地域文化的活化路径。运用混合方法论，将质性研究与量化分析相结合，依托《天池灵谕：不咸山秘话》AVG应用原型开展实证研究，累计获取486份有效问卷、13人次深度访谈记录及全套开发文档，借助结构方程模型验证各变量间的因果关联。数据分析表明，技术感知能够显著正向预测文化认同（β=0.52），文化认同对生态保护意愿具有显著正向预测力（β=0.48），文化认同在技术感知与生态保护意愿间发挥部分中介作用，中介效应占比达69%以上。地域文化数字化活化过程呈现多要素耦合特征，生态、文化、技术三者需深度协同而非技术单维推动，由此构建“技术赋能—文化活化—生态耦合”的价值链条。更多还原

【Abstract】 The digital activation of regional cultural resources has attracted more and more attention under the background of the rapid evolution of digital technology. In this paper, Changbai Mountain Eco-cultural Area is selected as the research field, and a ternary collaborative model is established to explore the path of regional cultural activation driven by meta-universe narrative. Using mixed methodology, this study combines qualitative research with quantitative analysis, and conducts empirical research based on the AVG application prototype of Tianchi Lingyu : Buxianshan Mihua. A total of 486 valid questionnaires, 13 in-depth interviews and a full set of development documents were obtained, and the causal relationship between variables was verified by structural equation model. The data analysis shows that technology perception can significantly positively predict cultural identity(β=0.52), and cultural identity has a significant positive predictive power on ecological protection willingness(β=0.48). Cultural identity plays a partial mediating role between technology perception and ecological protection willingness, and the mediating effect accounts for more than 69%. The digital activation process of regional culture presents the characteristics of multi-factor coupling. Ecology, culture and technology need to be deeply coordinated rather than one-dimensionally promoted by technology, so as to construct the value chain of technology empowerment, cultural activation and ecological coupling.更多还原