【摘要】 侨校是中华优秀传统体育文化面向港澳台侨及海外传播的核心载体。本研究融合符号学、跨文化传播学与心理文化学理论，构建侨校视角下传统体育文化创新发展与国际传播理论模型，以暨南大学为案例剖析实践路径与现实局限，提出可行路径与风险底线。研究认为，应推动传统体育技法训练与价值理念深度融合，强化跨文化符号重构引导，并依托全球校友建立长效传播机制；传播过程需坚守中华文化立场，抵制伪玄学化与商业虚假包装，杜绝与叛逆、暴力亚文化融合。本研究旨在为侨校及海外华文教育机构提供实践参考，为中华优秀传统文化海外传播提供体育领域思路。更多还原

【Abstract】 Overseas Chinese universities are vital carriers for spreading excellent traditional Chinese sports culture to compatriots in Hong Kong, Macao and Taiwan, as well as to overseas Chinese and the wider international community. Based on semiotics, intercultural communication and psychoculture, this study constructs a theoretical model for the innovative development and international communication of traditional sports culture from the perspective of overseas Chinese universities. Taking Jinan University as a case, this paper analyzes its practical paths and dilemmas, and puts forward feasible approaches and risk bottom lines. The results show that efforts should be made to integrate traditional sports skills with values, strengthen guidance for cross-cultural symbol reconstruction, and establish a long-term communication mechanism through global alumni networks. In communication, it is necessary to adhere to Chinese cultural standpoint, resist pseudo-mystification and commercial false packaging, and avoid integration with rebellious and violent subcultures. This study can provide references for overseas Chinese universities and international Chinese education institutions, and offer practical ideas for the overseas communication of traditional Chinese culture.更多还原