【摘要】 随着物联网时代的发展,网络购物对于人们来说变得越来越重要.作为网络购物主要群体之一的大学生,因消费观念开放、追求时尚、多元的审美标准,导致其购物频繁,并且所产生的废旧衣物数量也是大得惊人.为了找到更好的方法提高大学生参与废旧衣物回收的积极性,本研究基于正负向信息情境下创设了四种类型回收激励策略.情境1:正向信息情境公益性激励;情境2:正向信息情境利益性激励;情境3:负向信息情境公益性激励;情境4:负向信息情境利益性激励.通过事件相关电位技术考察不同回收情境下大学生参与废旧衣物回收的行为学影响,以及探索大学生进行决策评估时的认知加工过程.研究结果表明,刺激呈现后约250 ms的早期时间窗口内,被试会分配较多的心理资源,用于对信息情境的注意聚焦与感知处理;在刺激呈现后约300 ms左右时,信息情境和激励类型效应得以表现出来.更多还原

【Abstract】 With the development of the Internet of Things era,online shopping has become more and more important for people.As one of the main groups of online shopping,college students,because of the open concept of consumption,the pursuit of fashion,diversified aesthetic standards,resulting in their frequent shopping,and the amount of waste clothing generated is also surprisingly large.In order to find a better way to increase the motivation of college students to participate in used clothing recycling,this study created four types of recycling incentive strategies based on positive and negative information contexts.Scenario 1:Positive information context-public good incentive;Scenario 2:Positive information context-benefit incentive;Scenario 3:Negative information context-public good incentive;Scenario4:Negative information context-benefit incentive.The event-related potential technique was used to examine the behavioral effects of college students ’ participation in used clothing recycling in different recycling contexts,as well as to explore the cognitive processing of college students when making decision evaluations.The results of this study demonstrated that within the early time window(approximately 250 ms post-stimulus presentation),participants allocated increased mental resources to the attentional focusing and perceptual processing of the information context;the information situation and stimulus type effects were manifested around 300 ms after stimulus presentation.更多还原