节点文献
我们对AIGC和短视频爆炸可以期待什么
What Can We Expect from AIGC and the Short Video Explosion
【摘要】 文章从媒介考古学和媒介发展史的角度,梳理麦克卢汉媒介爆炸理论中文明爆炸的思路框架:以语言文字为代表的印刷文明引起的是核裂变,以电影数字为代表的新印刷文明引起的是核聚变;四种媒介大体上经历了部落化、脱部落化和再部落化三个阶段。同时尝试从这种梳理中来观察和预期当前迅猛发展的生成式人工智能和短视频的发展态势:在生成式人工智能加持下的电影极有可能成为像语言那样具有革命性意义的新媒介,成为一种人类最理想和神话般的语言,但是,必须重新发现、再次确认、正视并解决在那些令人瞩目的憧憬和努力中隐藏着的一个长期被忽视或有意遮蔽的盲点,即电影影像的系统建设问题。
【Abstract】 From the perspectives of media archaeology and media history, this article reviews the framework of civilizational explosion in Marshall McLuhan’s media explosion theory: print civilization represented by language and writing triggered nuclear fission, while new print civilization represented by film and digital technology triggered nuclear fusion; four types of media have generally experienced three stages—tribalization, detribalization, and retribalization. Simultaneously, this article attempts to observe and anticipate the current rapid development of generative artificial intelligence and short videos through this review: film empowered by generative artificial intelligence is highly likely to become a revolutionary new medium like language, becoming humanity’s most ideal and mythical language. However, we must rediscover, reaffirm, confront, and resolve a long-neglected or deliberately obscured blind spot hidden within those remarkable visions and efforts—namely, the systematic construction of cinematic imagery.
- 【文献出处】 上海师范大学学报(哲学社会科学版) ,Journal of Shanghai Normal University(Philosophy & Social Sciences Edition) , 编辑部邮箱 ,2026年02期
- 【分类号】G206;TP18
- 【下载频次】219