【摘要】 品牌农业已经从实践探索和政策导向,步入理论探索和规律研究的发展阶段。当前品牌农业研究多聚焦案例分析、经验总结和对策思考,系统性的概念辨析和理论模型探讨还处于初步探索阶段,品牌农业发展的成长机理和动态演化规律尚待探讨。本文在系统梳理品牌农业七大发展要素的学理性归属基础上,明晰品牌农业的概念界定和本质特征。在充分分析和论证品牌农业发展的系统动力学、信息经济学与新制度经济学理论模型基础上,构建品牌农业发展的“技术赋能-制度创新-价值共创”三维整合模型,并进一步研究提出三维整合模型的品牌农业发展多维度应用方向。本文期待为理解品牌农业发展的内在规律提供系统的理论分析工具,为政策制定与产业实践提供学理支撑。更多还原

【Abstract】 Brand agriculture has progressed from practice exploration and policy guidance to theoretical research and law exploration.Now,research mainly focuses on case analysis,experience summary,and countermeasure thinking.Systematic concept analysis and theoretical model discussion are in the early stage,and the growth mechanism and dynamic evolution law of brand agriculture development need further study.This study clarifies the concept and essential characteristics of brand agriculture by sorting out the scientific attribution of its seven development factors.After analyzing and demonstrating the theoretical models of system dynamics,information economics,and new institutional economics in brand agriculture development,it constructs a "technology empowerment,institutional innovation,and value co-creation" three-dimensional integration theoretical model and proposes multi-dimensional application directions.The study aims to provide a systematic theoretical analysis tool for understanding the internal laws of brand agriculture development and offer theoretical support for policy-making and industrial practice.更多还原