【摘要】 劳务品牌的培育与建设是扩大就业规模和产业容量、促进高质量充分就业的重要举措。在数智时代，劳务品牌的概念与内涵实现重塑式迭代升级，并在就业、产业和文化三个维度展现出新的价值与特征。劳务品牌的就业价值体现为就业结构的升级和就业生态的协同；产业价值表现为产业链的纵向延伸与横向融合，并实现与创新链的耦合；文化价值则深度融入优秀文化的创造性转化与创新性发展进程，以及人文经济的高质量发展之中。数智化对劳务品牌的重塑机制表现为：在发现培育层面，由模糊转向清晰；在发展提升层面，从节点布局转向网络协同；在壮大升级层面，从分散演化转向全局整合。基于此，提出以下政策路径：夯实数智基础设施体系，提供全链路服务以支撑劳务品牌建设；完善数智赋能IP机制，释放劳务品牌多维度价值；创新“实体+虚拟”模式，推进劳务品牌全面高质量发展。更多还原

【Abstract】 The cultivation and construction of labor service brands are important measures for expanding the scale of employment and industrial capacity, and promoting high-quality and full employment. In the digital era, the concept and connotation of labor service brands have undergone a reshaped iterative upgrade, and have demonstrated new values and characteristics in the dimensions of employment, industry, and culture. The employment value of labor service brands is reflected in the upgrading of the employment structure and the synergy of the employment ecosystem; the industrial value is manifested in the vertical extension and horizontal integration of the industrial chain, and the coupling with the innovation chain; the cultural value deeply integrates into the creative transformation and innovative development process of excellent culture, as well as the high-quality development of humanistic economy. The reshaping mechanism of digitalization for labor service brands is as follows: at the discovery and cultivation level, it shifts from vague to clear; at the development and improvement level, it moves from node layout to network collaboration; at the expansion and upgrading level, it evolves from decentralized evolution to global integration. Based on this, the following policy paths are proposed: strengthen the digital infrastructure system, provide full-chain services to support the construction of labor service brands; improve the digital empowerment IP mechanism to release the multi-dimensional value of labor service brands; innovate the “physical+virtual” model to promote the comprehensive and high-quality development of labor service brands.更多还原