【摘要】 文章以山西省运城市稷山县吴壁村高台花鼓为例，运用访谈法、田野调查法和个案法，探讨民俗体育活动的历史渊源、现状及发展趋势.高台花鼓具有悠久历史和丰富文化内涵.近年来，国家对民俗文化的传承保护，尤其是地方政府在重要节庆(如元宵节)期间组织各种大型文体活动，成为不断丰富人民精神生活的重要手段，为民俗体育发展繁荣注入了新的活力，对农村体育资源开发以及民俗体育发展产生了积极的影响.通过充分发挥民俗体育在旅游、经济、文化建设和教育等方面的功能，提升非物质文化遗产和传统民俗体育的传播与品牌形象，成为打造民俗体育产业链、推动乡村生态文明体系建设、丰富乡村学校教育等乡村振兴发展战略的重要组成部分.更多还原

【Abstract】 The article takes Gaotai Flower Drum in Wubi Village, Jishan County, Yuncheng City, Shanxi Province as an example, and uses interview, field investigation, and case study methods to explore the historical origins, current situation, and development trends of folk sports activities The Gaotai Flower Drum has a long history and rich cultural connotations In recent years, the state’s inheritance and protection of folk culture, especially the local government’s organization of various large-scale cultural and sports activities during important festivals(such as the Yuanxiao(Filled round balls made of glutinous rice-flour for Lantern Festival)),has become an important means to constantly enrich the people’s spiritual life, injected new vitality into the development and prosperity of folk sports, and had a positive impact on the development of rural sports resources and folk sports.By fully leveraging the functions of folk sports in tourism, economy, cultural construction, and education, enhancing the dissemination and brand image of intangible cultural heritage and traditional folk sports, it has become an important component of the rural revitalization strategy, encompassing the development of a folk sports industry chain, the promotion of rural ecological civilization construction, and the enrichment of rural school education.更多还原