【摘要】 数字技术在工作场景中的应用改变了员工的工作方式，促使员工为适应数字化工作与工作场景而主动开展工作重塑，有效促进了商业模式创新，但当前学术界尚未深入探究数字化工作重塑对商业模式创新的影响机理。基于资源保存理论，将结构方程模型与Bootstrap方法相结合，探讨了数字化工作重塑对商业模式创新的影响，以及工作意义与工作投入的链式中介作用。研究结果发现：（1）数字化工作重塑会正向影响商业模式创新；（2）工作意义、工作投入分别在数字化工作重塑与商业模式创新关系中发挥部分中介作用；（3）工作意义与工作投入在数字化工作重塑与商业模式创新两者的关系中起到链式中介效应。更多还原

【Abstract】 The application of digital technology in the work scene has changed the way of employees work, prompted employees to take the initiative to carry out job crafting, in order to adapt to the digital work and work scene, and effectively promoted business model innovation. However, the current academic community has not yet deeply explored the impact mechanism of digital job crafting on business model innovation. In the process of enterprise digital transformation, digital job crafting can help employees gain more rights of independent decision-making, massive data information and good interpersonal relationships, help employees better adapt to the major changes in working methods and business processes brought about by digital technology, and promote employees to improve their digital skills and better match with digital work requirements, to promote employees to actively participate in business model innovation activities. Although digital job crafting may have an important impact on employees’ business model innovation, the specific action path between the two is still unclear, and it cannot provide theoretical guidance for enterprises’ business model innovation practice.Based on the theory of resource conservation, this research constructs a chain intermediary model of business model innovation caused by digital job crafting, to explore the impact of digital job crafting on business model innovation, and analyzes the mediating role of work meaning and work engagement, as well as the chain mediating role played by the two.Through questionnaire survey, 334 sample data were collected, and structural equation model was combined with Bootstrap method to test the research hypothesis. The conclusions are as follows: First, digital job crafting has a positive impact on business model innovation. Second, work meaning and work engagement play a partial mediating role in the relationship between digital job crafting and business model innovation respectively. Third, work meaning and work engagement play a chain mediating effect in the relationship between digital job crafting and business model innovation. The research conclusion emphasizes the importance of employees’ job crafting behavior to business model innovation under the digital work context, and further explores the resource delivery path of digital job crafting to promote business model innovation, which is conducive to improving enterprises’ business model innovation ability and promoting employees’ adaptation to the digital work environment.The research results have the following implications for enterprise managers: First, managers are tolerant and supportive of employees’ digital job crafting behavior, strive to create a harmonious and friendly team atmosphere and interpersonal relationship for employees, improve employees’ digital job crafting level, and give better play to employees’ creativity, so as to promote business model innovation practice. Second, managers need to provide correct guidance to employees, so that they can realize that digital technology can reduce work burden, obtain more freedom and resources for work, and thus enhance their sense of work significance. They should also help employees conduct man-post matching analysis, and guide employees to establish a more matching relationship with digital work requirements based on their own needs and preferences,then to stimulate the enthusiasm of employees, so as to improve the level of work engagement, enhance the initiative of employees to obtain innovative resources, and promote the generation and application of business model creativity. Third, managers should pay attention to the resource transfer path between work meaning and work engagement, in the process of digital job crafting and promoting business model innovation. It is necessary to pay attention to the expectations and growth needs of employees, design clear career planning goals for employees, and further improve their enthusiasm for digital work while improving their perception of the meaning of digital work, and time in digital work, and have the courage to undertake challenging work tasks, motivate employees to actively try new ideas, which in turn drives business model innovation. On the one hand, future research can further explore the anthems that lead to the crafting of employees’ digital work; on the other hand, it can expand the sample size, and pay attention to the balance of the distribution of sample areas, to enhance the credibility of the research results.更多还原