【摘要】 本文从传播学视野出发，以华为公司的技术发展史及被美国制裁后的三次新品发布会为经验切口，分析民族主义和消费主义的传统联动如何在平台社会被重新激活并深度嵌入公众的日常民族主义实践。研究发现：“华为”形象经官方赋权，既是通向全球的文化符号，也承载着国民情感。平台社会进一步深化了国家、企业、媒体和公众的连接，将技术民族主义实践嵌入“族内互动场”的日常运作。在平台族内互动场中，“华为”作为民族符号的建构与消费是其动力介质，“遥遥领先”等话语中蕴含的民族情感提供了动力源泉，公众通过集体欢腾完成民族想象的动力过程。本文认为这种以国家、技术、平台和消费协同联动为特征的新动员形态正形成一股“新国货风潮”。技术民族主义的日常化趋势暗含平台民族主义的诞生，成为日常民族生活的新样态、新力量，和公众理解民族国家的新框架。更多还原

【Abstract】 This study situates techno-nationalism within the historical genealogy of consumer nationalism and examines its evolving logic and contemporary transformation in China. From a communication perspective and with Huawei’s three major product launches following U.S. sanctions as empirical cases, we explore how the traditional linkage among national strategy, technological innovation, and consumer culture has been reactivated and deeply embedded in everyday nationalist identity within the platform society. Our findings reveal that Huawei’s image has been officially empowered, serving both as a globalized symbol of technological culture and as a vessel for collective national imagination and emotion. The platform society has further intensified the interconnections among the state, enterprises, media, and the public, embedding techno-nationalist practices in the everyday operation of the intra-ethnic interaction field. Within this field, the construction of Huawei as a national symbol adds to the patriotic momentum, public participation through collective jubilation stirs national imagination,and the emotional resonance with such expression as“We are far ahead”provides the motivational source. The study argues that a new form of mobilization characterized by the synergy of technology, the state, platforms,and consumption has given rise to a new“national-products-only”trend. The daily trend of techno-nationalism implies the emergence of platform nationalism, which has become a new mode of daily national life, a new cultural force, and a renewed framework for the public to understand the nation-state.更多还原