【摘要】 在数字经济背景下，为充分释放高速公路大数据的应用潜力，本文系统性探究其核心价值与经济赋能路径。通过VOSviewer对国内外相关研究开展文献计量分析，系统梳理高速公路大数据采集、预处理及多类分析技术的发展脉络。突破以技术为核心的传统研究范式，创新性地从路衍经济视角解析其应用价值，构建涵盖基础层、衍生层与战略层的三级应用体系，通过数据赋能高速公路服务区运营转型、多业态融合及可持续循环模式构建，助力高速公路从单一运输通道向“交通+经济”复合型载体升级。基于此，提出未来发展路径：与多学科深度融合驱动交通系统数字化服务升级，结合区块链技术重塑综合交通体系的协作信任与应用场景，依托物联网技术构建高速公路全要素互联的智能感知与协同网络，为数字化服务升级提供可行方案。研究成果可为构建智能、高价值、可持续的高速公路系统，实现交通强国和数字中国战略目标提供理论与实践参考。更多还原

【Abstract】 Under the background of the digital economy, to fully unlock the application potential of expressway big data, this paper systematically explores its core value and economic empowerment paths. Through bibliometric analysis of relevant domestic and foreign research using VOSviewer, it systematically sorts out the development context of expressway big data collection, preprocessing, and various analysis technologies. Breaking through the traditional technology-centric research paradigm, it innovatively analyzes its application value from the perspective of road-derived economy, constructing a three-level application system covering the foundation layer, derivative layer, and strategic layer. By empowering the operational transformation of expressway service areas, multi-format integration, and the construction of sustainable circular models through data, it helps upgrade expressways from a single transportation corridor to a "transportation+economy" composite carrier. Based on this, the paper proposes future development paths: drive the upgrading of digital services in the transportation system through in-depth integration with multiple disciplines, reshape the collaborative trust and application scenarios of the comprehensive transportation system by combining blockchain technology, and rely on Internet of Things(IoT) technology to build an intelligent perception and collaborative network with full-element interconnection for expressways, thereby providing feasible solutions for the upgrading of digital services. The research results can provide theoretical and practical references for building an intelligent, high-value, and sustainable highway system, realizing the strategic goals of building a country with great transportation strength and digital China.更多还原