【摘要】 提升居民数字素养既是顺应数字时代的必然要求，也是加快释放健康消费潜力，更好满足人民美好生活需要的重要途径。基于2014—2022年中国家庭追踪调查（CFPS）数据，运用Probit模型和Tobit模型实证考察数字素养对家庭健康消费的影响效应及其作用机制。研究结果显示，数字素养能够显著促进家庭健康消费参与和健康消费支出，这一结论在内生性检验和稳健性检验后依然成立。机制分析表明，数字素养主要通过提升家庭信息获取能力、收入水平和健康风险感知等路径促进家庭健康消费。异质性分析发现，数字素养对家庭健康消费的促进作用在城镇地区、高互联网覆盖率地区、青年家庭、高收入家庭和非农就业家庭更为明显。基于此，提出推动全民数字素养与技能提升，着力破解弱势群体能力瓶颈；引导居民树立主动健康观，强化健康消费动机；加快释放健康消费潜能，促进健康服务与产品创新发展等建议。更多还原

【Abstract】 Improving residents’ digital literacy is both an inevitable requirement in the digital era and an important pathway to accelerate the release of health consumption potential and better meet the people’s needs for a better life. Based on data from the China Family Panel Studies(CFPS) from 2014 to 2022, this study employs Probit and Tobit models to empirically examine the impact of digital literacy on household health consumption and its underlying mechanisms. The findings reveal that digital literacy significantly promotes both household health consumption participation and expenditure, a conclusion that remains robust after addressing endogeneity concerns and conducting rigorous robustness tests. Mechanism analysis indicates that digital literacy primarily fosters household health consumption by enhancing information acquisition, increasing income levels, and strengthening health risk awareness. Heterogeneity analysis further demonstrates that the positive effect of digital literacy on household health consumption is more pronounced in urban areas, regions with high internet coverage, younger households,higher-income households, and non-agricultural employment households. Based on these findings,this study proposes several policy recommendations,including promoting nationwide digital literacy and skills,addressing capacity bottlenecks among disadvantaged groups,guiding residents to adopt a proactive health mindset and strengthening health consumption motivation,and accelerating the unleashing of health consumption potential to foster innovation and development in health services and products.更多还原