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“AI+旅游”复合型旅游管理专硕“七环节双循环”课程开发模式研究

The "Seven-Link Dual Circulation" Course Development Model for the Master’s Program in "AI+ Tourism" Composite Tourism Management

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【作者】 严思平严伟

【Author】 YAN Siping;YAN Wei;

【机构】 南京林业大学金陵科技学院

【摘要】 在“AI+旅游”融合背景下,MTA课程面临变革需求,为此提出了“七环节双循环”课程开发模式,并分析了该模式的内涵、特征、构成要素、运行机制及实施策略。该模式对于MTA教育具有多方面的重要价值,并且该模式具有跨领域应用的可借鉴性:模式所蕴含的“场景驱动、需求导向、多环联动、持续迭代”的核心思想,不仅适用于“AI+旅游”领域,对于其他面临技术快速变革、需要培养“AI+X”复合型人才的专业学位教育的课程开发与改革,也有思路上的启发。

【Abstract】 Against the backdrop of the integration of "AI+ Tourism", MTA courses are facing the demand for transformation. Therefore, a "seven-link dual circulation" course development model is proposed, and the connotation, characteristics, constituent elements, operation mechanism and implementation strategies of this model are analyzed. This model holds significant value in multiple aspects for MTA education and is highly referential for cross-disciplinary applications. The core idea of "scenario-driven, demand-oriented, multi-loop linkage, and continuous iteration" contained in the model is not only applicable to the "AI+ tourism" field, but also provides inspiration in terms of thinking for the course development and reform of other professional degree education programs that are facing rapid technological changes and need to cultivate "AI+X" compound talents.

【基金】 2025年江苏省学位与研究生教育教改重点课题:“AI+旅游”融合场景驱动下旅游管理专硕课程重构及质量评价体系构建研究(JGKT_B034)
  • 【文献出处】 商业经济 ,Business & Economy , 编辑部邮箱 ,2026年04期
  • 【分类号】G643;F590-4
  • 【下载频次】54
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