【摘要】 近年来,“文化热”带火一批网红小城,为其经济发展带来宝贵机遇。然而喧嚣过后,很多小城市普遍表现出“热而不久”的典型问题,难以将流量转化为“留量”。本研究利用扎根理论探讨“开封夜骑”事件,发现“小城文化热”在经济传导过程中,除受到城市基础条件的先天约束外,还面临着催化过程冲突、即时刚性冲突、延时柔性冲突与全时演化冲突等多重阻碍。要有效承接“小城文化热”带来的经济效应,小城市应采用“文化底蕴+治理积累+市场赋能”发展模式以等待优势质变,建立包含良性氛围推动、媒介误导纠正与群体沟通功能的有效媒介,构建跨域应急资源调配与空间分流双机制化解刚性冲突,培育开放式城市文化惯习,并根据事件全时演化规律采用适配策略。更多还原

【Abstract】 In recent years,cultural fever has propelled a number of small cities into online popularity,bringing valuable opportunities for local economic development. However,after the initial excitement fades,many small cities tend to face the typical problem of being popular but unsustainable, finding it difficult to convert short-term traffic into lasting retention. Using grounded theory,this study examines the Kaifeng Night Ride event and finds that,in the process of economic transmission of cultural fever in small cities,such cities are constrained not only by their basic urban conditions but also by multiple obstacles,including catalytic process conflicts,immediate rigid conflicts,delayed flexible conflicts,and whole-process evolutionary conflicts. To effectively capture the economic benefits brought by cultural fever in small cities, small cities should adopt a development model of “cultural heritage+governance accumulation+market empowerment” to facilitate a qualitative transformation of their advantages,establish effective communication mechanisms that promote a positive atmosphere, correct media misguidance,and support group communication,build a dual mechanism of cross-regional emergency resource allocation and spatial diversion to resolve rigid conflicts,cultivate an open urban cultural habitus,and adopt adaptive strategies in accordance with the evolutionary pattern of events across their entire course.更多还原