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双元创新视角下百年茶企传承与创新路径——基于木门茶业的案例研究

Inheritance and Innovation Path of Century-old Tea Enterprises from the Perspective of Ambidextrous Innovation: A Case Study Based on Mumen Tea

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【作者】 张霜宋佳乐李海红

【Author】 ZHANG Shuang;SONG Jia-le;LI Hai-hong;School of Economics and Management, Southwest University of Science and Technology;

【通讯作者】 李海红;

【机构】 西南科技大学经济管理学院

【摘要】 在经济全球化与现代化进程持续推进的背景下,百年茶企作为传统产业的重要组成部分,置身于传统与现代的交汇点,面临着如何利用“老资本”应对“新市场”的难题。采用纵向案例研究方法,以木门茶业为研究对象,从双元创新视角探索了百年茶企的传承与创新过程。研究发现,百年茶企的发展遵循传承式创新规律,呈现出阶段化双元创新特征,其演化路径依次经历代际传承、利用式创新、双元协同创新、探索式创新四个阶段。研究结果可为百年茶企在全球化背景下实现传承与创新的平衡提供理论依据和实践启示。

【Abstract】 Against the backdrop of rapid economic globalization and modernization, century-old tea enterprises, as an important component of traditional industries, are at the intersection of tradition and modernity, facing the challenge of how to utilize “traditional endowments” to cope with “emerging markets”. This article adopts a longitudinal case study method, taking Mumen Tea as the research object, and explores the inheritance and innovation process of century-old tea enterprises from the perspective of ambidextrous innovation. Research has found that the development path of century-old tea enterprises follows the law of inheritance-oriented innovation, exhibiting phased dual innovation characteristics. Their evolutionary path follows intergenerational inheritance, utilization-oriented innovation, ambidextrous collaborative innovation, and exploratory innovation. This study provides a theoretical basis and practical implications for century-old tea enterprises to achieve a balance between inheritance and innovation in the context of globalization.

【基金】 教育部2024年度主题案例项目“健康生活、创新赋能——基于‘天然纯净’的食品科技企业创新实践与机理研究”(ZT-2410619002)
  • 【文献出处】 管理案例研究与评论 ,Journal of Management Case Studies , 编辑部邮箱 ,2026年03期
  • 【分类号】F426.82;F273.1
  • 【下载频次】47
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