【摘要】 在中国式现代化转型中，东莞作为典型的移民城市，面临民众文化认同弱化与传统文化传承断层的挑战。在包容性城市视角下，新媒体凭借其连接、融合、变现与建构认同的功能，在文化传承中发挥重要的作用。未来东莞文化的传播者可以通过树立“文化共同体”的理念，增强文化认同；大力利用AI等新技术，助力东莞文化传播提质增效；打造联动共创的传播矩阵，促进文化流动；孵化流量文化IP,以“制造美学”驱动文化传承与文旅深度融合等途径，让新媒体传播更好地推动东莞文化的传承与创新。更多还原

【Abstract】 Amid China’s modernization, Dongguan, as a typical immigrant city, faces the challenge of weakening cultural identity and the rupture of the traditional culture inheritance. From the perspective of inclusive city, new media plays an important role in in cultural transmission by its functions of connection, integration, commercialization and identity construction. Going forward, four concurrent routes can optimize this process:(1) fostering a “cultural-community” communication ethos to strengthen identification;(2) harnessing new technologies such as AI to boost the quality and efficiency of dissemination;(3) building an interconnected, co-creative communication matrix that accelerates cultural flow; and(4) incubating high-traffic cultural IPs and make “manufacturing aesthetics” drive cultural heritage and the deeper integration of culture and tourism.更多还原