【摘要】 2025年12月至2026年5月，以4个相关单位组成的课题组，以“中国农产品企业产品品牌价值评估模型”（简称CARD模型2）为理论工具，延续2011年至今的“中国茶叶企业产品品牌价值评估研究”专项课题，开展多方调研，结合数字化信息技术，对2023—2025年3年间的相关数据进行分析，得出2026年中国茶叶企业产品品牌价值的评估结论。报告以本次专项评估数据为基础，结合近年来中国茶产业、茶品牌发展的相关数据与资料，综合分析了中国茶叶企业产品品牌建设的现象、问题，并提出了相关建议。更多还原

【Abstract】 Between the end of 2025 and May 2026, a research group comprising four units used the "Product Brand Value Evaluation Model of Chinese Agricultural Products Enterprise"(CARD Model 2 for short) as a theoretical tool to continue the research on the special project of "Research on Product Brand Value Evaluation of Chinese Tea Enterprises", started in 2011. Through multi-party research, combined with digital information technology, the relevant data for the three years from 2023 to 2025 was investigated, and an evaluation conclusion on the product brand value of Chinese tea enterprises in 2026 was reached. Based on the data of this special evaluation, the research group combined with the relevant data and information of China’s tea industry and tea brands in recent years, analyzed the phenomenon of Chinese tea enterprises brand construction comprehensively, and put forward targeted suggestions for the future development of Chinese tea enterprises brand.更多还原