【摘要】 短视频算法推荐技术在智媒时代深度渗透大学生生活，并对大学生价值观塑造产生了巨大影响。文章立足算法推荐的技术逻辑、意识形态与社会影响三重属性，剖析其在促进认知精准培育、知识普惠及价值共识凝聚等方面的积极效能，同时揭示信息茧房、资本逻辑冲击及算法偏见带来的价值观塑造风险，并从机制建设、系统布局和算法创新维度提出优化策略，为破解算法时代大学生价值观引导难题提供新视角与实践路径。更多还原

【Abstract】 In the age of intelligent media, short video algorithm recommendation technology has deeply permeated college students’ lives and has exerted a significant impact on the shaping of their values. Based on the threefold attributes of algorithm recommendation-technical logic, ideology, and social impact-this paper analyzes its positive effects in promoting precise cultivation of cognition, knowledge popularization, and the forging of value consensus. It also reveals the risks of value shaping brought about by the information cocoon, the impact of capital logic, and algorithmic bias. Furthermore, it proposes optimization strategies from the dimensions of mechanism construction, systematic layout, and algorithmic innovation, providing new perspectives and practical approaches to addressing the challenges of guiding college students’ values in the algorithm era.更多还原