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体育社会组织何以嵌入体育市场监管:机理与路径

How to Embed Sports Social Organizations into Sports Market Regulation: Mechanism and Pathways

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【作者】 薛昭铭; 马德浩; 高升;

【Author】 XUE Zhaoming;MA Dehao;GAO Sheng;School of Sports Science,Fujian Normal University;School of Physical Education and Health,East China Normal University;School of Physical Education,Anhui Normal University;

【通讯作者】 高升;

【机构】 福建师范大学体育科学学院; 华东师范大学体育与健康学院; 安徽师范大学体育学院;

【摘要】 推进体育社会组织参与体育市场监管是落实“放管服”改革,提升体育市场监管效能的重要举措。以我国首个行业信用体育协会的建设与运营为研究案例,对体育社会组织何以嵌入体育市场监管展开系统研究。研究认为:信用体育协会的产生是由于体育产业高速发展与行业信用问题凸显的矛盾激化、体育行政监管能力局限与行业自律组织建设需求加强、国家信用体系政策部署与地方创新实践双重驱动所致。体育社会组织嵌入体育市场监管的内在机理遵循“制度设立—主体协同—队伍建设—技术赋能—质量评估”的建设与运营逻辑。据此,提出实现路径:1)依托制度嵌入,构建体育社会组织参与市场监管的合法性制度框架;2)深化主体协同,明确体育社会组织作为市场监管的枢纽角色;3)夯实组织保障,完善体育社会组织参与市场监管的人才支撑体系;4)强化信息整合,推动体育社会组织参与市场监管的数字化转型;5)完善效能反馈,设立体育社会组织参与市场监管的质量评估与优化机制。

【Abstract】 Promoting the participation of sports social organizations in sports market regulation constitutes an important measure for implementing the reform of "streamlining administration,delegating powers,improving regulation,and upgrading services",as well as enhancing the effectiveness of sports market regulation.Taking the establishment and operation of China’s first industry-based credit sports association as a case study,this research systematically examines how sports social organizations become embedded in sports market regulation.The study argues that the emergence of credit sports associations results from the combined effects of escalating tensions between the rapid development of the sports industry and increasingly prominent industry credit issues,the limitations of governmental regulatory capacity and the growing demand for industry self-regulatory organizations,as well as the dual driving forces of national social credit system policies and local innovative practices.The internal mechanism through which sports social organizations embed themselves in sports market regulation follows a developmental and operational logic of "institutional establishment-multi-actor collaboration-team buildingtechnological empowerment-quality evaluation".Based on this framework,the study proposes the following implementation pathways:1) constructing a legitimacy-based institutional framework for sports social organizations’ participation in market regulation through institutional embedding;2) deepening multi-actor collaboration and clarifying the hub role of sports social organizations in market regulation;3) strengthening organizational support and improving the talent support system for sports social organizations participating in market regulation;4) enhancing information integration and promoting the digital transformation of sports social organizations in market regulation;and 5) improving performance feedback mechanisms and establishing quality evaluation and optimization systems for sports social organizations involved in market regulation.

【基金】 国家社会科学基金重大项目“全民健身服务创新机制与路径研究”(项目编号:23&ZD190)
  • 【文献出处】 北京体育大学学报 ,Journal of Beijing Sport University , 编辑部邮箱 ,2026年05期
  • 【分类号】G812.1
  • 【下载频次】164
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