【摘要】 生成式人工智能(GenAI)的快速发展为促进高校毕业生就业提供了新的思路。本文基于2025年全国高校毕业生就业状况调查数据，实证分析了高校毕业生使用GenAI辅助求职的影响因素，并揭示了GenAI的就业促进效应。研究发现，第一，高校毕业生是否使用GenAI辅助求职受个人基本特征、人力资本和学校环境的影响，家庭背景的影响不显著。男性、人力资本水平较高、社科专业和工学专业的毕业生及高职高专、民办高校或独立学院、中西部地区高校的毕业生使用GenAI辅助求职的概率更高。第二，使用GenAI辅助求职显著有利于高校毕业生落实就业，使用GenAI辅助求职的毕业生实际落实就业的概率是不使用GenAI的1.11倍。机制分析表明，高校毕业生使用GenAI辅助求职，能够通过提高简历投递数和单位接收数的方式，提升其落实就业的概率。异质性分析显示，GenAI的就业促进效应会受到GenAI使用素养的调节，拥有较高AI素养、计算机证书、外语证书的毕业生使用GenAI的积极意义更为显著。更多还原

【Abstract】 The rapid development of Generative AI(Gen AI) offers new approaches to facilitating employment for college graduates. Based on data from the 2025 Chinese College Graduates Employment Survey, this study empirically analyzes the determinants of using Gen AI for job search among graduates, and reveals its employment-promoting effects. The findings are as follows: First, whether college graduates use Gen AI for job search is influenced by their basic characteristics, human capital, and college environment, while family background shows no significant effect. Graduates who are male, possess higher levels of human capital, major in social sciences or engineering, and those from vocational colleges, private institutions, independent colleges, or colleges in the central and western regions are more likely to use Gen AI for job search. Second, using Gen AI significantly enhances job placement rate. Specifically, graduates who use Gen AI are 1.11 times more likely to secure employment than those who do not. Mechanism analysis indicates that using Gen AI for job search increases job placement rate by boosting the number of resumes submitted and job offers received. Heterogeneity analysis further reveals that the employment-promoting effect of Gen AI is moderated by graduates, literacy in using such tools. The positive impact is more pronounced among graduates with higher AI literacy and computer or foreign language certificates.更多还原